Catalog and ads

How do I tell Meta which ad leads became customers?

Connect the Meta Conversions API, on Basic and above, and Fliok reports what became of each Click-to-WhatsApp ad lead to your own Meta dataset. An enquiry, a quotation and a sale are each reported, so the ad is credited with more than the tap. An admin sets it up in Settings, Integrations, Send results back to Meta. The simplest way is the switch "Use my WhatsApp connection": Fliok reads, or creates, the dataset Meta keeps for your WhatsApp Business Account with your WhatsApp connection, so there is nothing to paste, and Instagram Direct ad chats can be reported too. Meta is still reviewing Fliok’s access for this; until it is approved, use the other way. The other way: in Meta Events Manager, pick the dataset connected to your WhatsApp account, not the pixel named after your website (a website pixel cannot receive conversions from chats), generate an access token under Settings, Conversions API, and save the dataset ID and the token in Fliok. Fliok sends a test event when you save and tells you if the dataset cannot take them. The token is stored encrypted and never shown again. With a test event code set, events show under Test Events so you can check them; Meta still uses them for targeting and measurement, so test with a few, and clear it when you are ready. Three outcomes are reported, once each for a conversation: a lead who gave their requirements, a quotation, and a sale. The first two come from the status Fliok AI gives a conversation as it answers. A sale is also reported when a payment is recorded on the lead or someone moves the lead to a Won stage. Only chats that started from a Click-to-WhatsApp ad are reported. The customer’s number is sent as a hash, an amount only when one is known, and no name or message text. Meta accepts an event up to 7 days after it happened; an older outcome is set aside, not sent. Fliok reports what happened; what Meta’s ad delivery does with it is decided by Meta.

Last reviewed 19 October 2026