Start free. No per-message markup.

The plan fee pays for the Fliok platform: every plan has the team inbox, templates, the apps, the product catalog, the Zusta AI Assistant and onboarding help; Basic adds broadcasts, chatbots, automations, the CRM, the AI sales agent, WhatsApp Pay, quotations, invoices and receipts, a booking page and Click-to-WhatsApp ads; Pro adds higher limits, the API, webhooks and analytics. Instagram is an add-on on Basic and up, with its own monthly fee, and so is WhatsApp + Instagram ads, which needs Instagram. AI usage is paid separately from a prepaid wallet: ₹0.50 for each AI reply sent, plus small per-use charges for other AI features. WhatsApp message charges are billed by Meta directly to your own WhatsApp Business account at Meta's rates; we do not resell messages or add a margin.

Free is for trying Fliok on your own number: one user, 100 contacts and 100 outgoing messages a month. Basic suits a team running campaigns and following up leads: 10,000 messages a month with no cap on the number of broadcasts, 5,000 contacts, 6 seats, chatbots, auto replies, the CRM, invoices and bookings (300 bills and quotations and 500 bookings a month), ad attribution and the AI sales agent (₹0.50 per AI reply from a prepaid wallet). Pro adds unlimited contacts, 100,000 messages a month, 15 seats, 1,500 bills and quotations and 2,500 bookings a month, the REST API, webhooks and analytics in your billing currency; Enterprise removes the limits and adds a named contact and a custom contract.

Instagram is an add-on on Basic and up: ₹499/month in India, excluding 18% GST, or $9/month outside India, and 10% less billed yearly. It covers the Instagram DM inbox with AI replies, comment replies and automations, posts and scheduling, insights and Instagram ads. It is its own subscription next to your plan, and you can cancel it any time; if your plan ends, the add-on is cancelled too, so nothing more is charged for it. You add it yourself: tick “Add Instagram” while choosing your plan, or add it later in Plan & billing. AI replies on Instagram are paid from the AI wallet, as on WhatsApp, and ad spend goes to Meta from your own ad account. Workspaces that already had Instagram keep it at no extra charge.

WhatsApp + Instagram ads is an add-on on Basic and up: ₹499/month in India, excluding 18% GST, or $9/month outside India, and 10% less billed yearly. It is one ad that opens WhatsApp or Instagram Direct — Meta picks the app each person replies in; it runs on Facebook and Instagram, with the results next to the chats. It needs the Instagram add-on too, because the ad runs as your Instagram account and its Instagram chats arrive in your Instagram inbox. It is its own subscription next to your plan, and you can cancel it any time; if your plan ends, the add-on is cancelled too. You add it yourself: tick “Add WhatsApp + Instagram ads” while choosing your plan (it ticks Instagram too), or add it later in Plan & billing, under Add-ons, once Instagram is on. Ad spend goes to Meta from your own ad account, and every ad is saved paused until an admin publishes it. If the Instagram add-on ends, the WhatsApp + Instagram ads section closes; its subscription is not cancelled by itself, so cancel it in Plan & billing if you no longer want it.

LinkedIn is an add-on on Basic and up: ₹499/month in India, excluding 18% GST, or $9/month outside India, and 10% less billed yearly. It covers LinkedIn posts and scheduling for your profile and company pages, Events, page insights, ad results, the Ad Library and outreach, with Fliok AI to write posts, events and ad copy. It is its own subscription next to your plan, and you can cancel it any time; if your plan ends, the add-on is cancelled too. You add it yourself: tick “Add LinkedIn” while choosing your plan, or add it later in Plan & billing. Ads made in Fliok are created paused, and ad spend is paid to LinkedIn from your own ad account.

Included: Invoices & receipts and Bookings are part of Basic, Pro and Enterprise, not add-ons, and they are not on Free. That covers quotations, recurring bills, who owes you, an advance that holds a booking’s slot and a calendar per person. Each has a monthly limit: bills and quotations issued, 300 on Basic, 1,500 on Pro and unlimited on Enterprise (invoices, proformas and quotations, and each bill raised from a quotation or by a recurring bill; receipts do not count); bookings made, 500 on Basic, 2,500 on Pro and unlimited on Enterprise; and customer emails across both, 1,000 on Basic, 5,000 on Pro and 25,000 on Enterprise. On Basic your customer pages and PDFs carry “Powered by Fliok” and your emails “Sent with Fliok”; Pro and Enterprise carry neither. Meta bills the WhatsApp messages they send to your own account, as for any message. Three of these messages go as marketing messages, at Meta’s marketing rate, because each makes an offer: a quotation, its one follow-up, and a renewal reminder. Every other one, from an invoice to a booking reminder, goes as a utility message. Customers pay you directly: Fliok never holds their money, and a recurring bill is never an auto-debit. A GST bill is for businesses in India; outside India a bill can show one sales tax under your own name for it, such as VAT, or no tax.

The AI agent (Basic and above) is paid from a prepaid wallet, separate from your plan: ₹0.50 for each AI reply actually sent, on WhatsApp or Instagram (a comment reply and its follow-up DM count once), and ₹0.05 to ₹1.00 for other AI features, as listed in the rate card. You top up from ₹100, and your first paid plan adds ₹100 of AI credit, once. When the wallet is empty only the AI pauses; the balance does not expire and unused funds are refundable if you close your account. AI prices changed in October 2026: a workspace that already had an AI wallet keeps the earlier rates (₹0.10 a reply) until 20 November 2026.

Meta charges per delivered message, by category and by the country of the number it goes to; the rate table on this page shows any country. To an Indian number, as of October 2026, that is about ₹0.8631 for marketing and ₹0.115 for utility or authentication. Since 1 October 2026 service replies are charged at the utility rate once a number has used its 1,000 free service messages for the month (replies typed in the WhatsApp Business app on a coexistence number stay free, as do messages in the free window after a Click-to-WhatsApp ad and everything customers send you). Meta bills these to the payment method on your WhatsApp Business account, not through Fliok; owners and admins see this month's charges, and whether Meta can charge you, under WhatsApp, Costs. Your plan's message allowance only caps what Fliok sends and does not change what Meta charges.

Two things, neither a new per-message rate. Businesses Meta bills in India must have every WhatsApp Business account billed in INR by 31 December 2026, or Meta stops delivering their messages from 1 January 2027. And marketing messages leave the Cloud API on 13 October 2027 for Meta’s Marketing Messages API, which Fliok already uses, with the same billing model. Meta has published no 2027 rates; the table above is its card in force.

Yes, from your billing settings. An upgrade takes effect at once and you pay only the difference for the days left in your billing period (billing shows the exact amount first); a downgrade, or a switch between monthly and annual, takes effect when the period you paid for ends. A downgrade deletes nothing: bots, automations, leads and API keys the lower plan lacks stop running until you upgrade.

Sign up and connect your Facebook Business Manager through the embedded signup, and your number is registered on the official WhatsApp Business API (Meta Cloud API). Onboarding help is included on every plan; how long approval takes is up to Meta, which decides business verification and phone-number review.

Yes. In India plans are priced in rupees, excluding 18% GST (Basic ₹1,999 and Pro ₹4,499 a month); outside India in US dollars with no GST: Basic $29 and Pro $65 a month, or $26.10 and $58.50 a month billed annually ($313.20 and $702 a year). The currency follows your country; there is no switch to pick, and renewals and plan changes stay in the currency you subscribed in. Outside India the AI wallet is in US dollars too: $0.0075 per AI reply, topped up by card from $5, with no GST. Automatic top-ups run on an Indian bank mandate, so they are for rupee wallets only.

Subscriptions and AI wallet top-ups are paid through Razorpay: credit and debit cards (Visa, Mastercard, RuPay), UPI and net banking, or an international card in US dollars outside India. Meta's message charges are paid separately, on the payment method attached to your WhatsApp Business account.

No. Pay monthly or annually (roughly 10% cheaper per month) and cancel any time from your billing settings, with no cancellation fee: cancelling stops the next renewal. When a payment can be refunded is set out in our refund policy.

Limits apply to stored contacts, team seats and outgoing messages a month (100 on Free, 10,000 on Basic, 100,000 on Pro, no limit on Enterprise); paid plans have no cap on broadcasts, but each broadcast message counts toward the allowance. Bills and quotations, and bookings, have monthly limits of their own (the next answer). At a limit Fliok stops that action and tells you which limit you hit: nothing is deleted, incoming customer messages are never blocked, and a customer who messages you is still added past the contact limit. Monthly allowances reset on the 1st of every month; upgrade to raise a limit.

Basic includes 300 bills and quotations and 500 bookings a month, Pro 1,500 and 2,500, and Enterprise has no monthly limit. From 80% of a month’s bills and quotations or bookings, the Invoices and Bookings pages show how many are left and the owner and admins get an alert; they get another when the month’s are used up. When the bills and quotations are used up, no new ones can be issued until the 1st, and a recurring bill that falls due waits and is raised by itself then. When the bookings are used up, your booking page asks customers to contact you directly, and the owner and admins are told each time a customer is turned away (at most once an hour). Nothing is deleted, and an upgrade to Pro takes effect at once. The count starts again on the 1st of each month, at 5:30 in the morning in India.

Yes, on the Free plan: it has no time limit and runs on your own number (no broadcasts and no AI on Free). Basic and Pro have no trial period: a paid plan is charged when you subscribe, then every month or year until you cancel. Cancelling stops the next renewal, and you keep the plan until the end of the period you paid for. Your first paid plan adds ₹100 of AI credit to your wallet, once per workspace (about 200 AI replies); Meta's message charges are not covered.