Start free. No per-message markup.

The plan fee pays for the Fliok platform: every plan has the team inbox, templates, the apps, the product catalog, the Zusta AI Assistant and onboarding help; Basic adds broadcasts, chatbots, automations, the CRM, the AI sales agent, WhatsApp Pay and Click-to-WhatsApp ads; Pro adds higher limits, the API, webhooks and analytics. Instagram is an add-on on Basic and up, with its own monthly fee. AI usage is paid separately from a prepaid wallet: ₹0.10 for each AI reply sent, plus small per-use charges for other AI features. WhatsApp message charges are billed by Meta directly to your own WhatsApp Business account at Meta's rates; we do not resell messages or add a margin.

Free is for trying Fliok on your own number: one user, 100 contacts and 100 outgoing messages a month. Basic suits a team running campaigns and following up leads: 10,000 messages a month with no cap on the number of broadcasts, 5,000 contacts, 6 seats, chatbots, auto replies, the CRM, ad attribution and the AI sales agent (₹0.10 per AI reply from a prepaid wallet). Pro adds unlimited contacts, 100,000 messages a month, 15 seats, the REST API, webhooks and analytics in rupees; Enterprise removes the limits and adds a named contact and a custom contract.

Instagram is an add-on on Basic and up: ₹499/month in India, excluding 18% GST, or $9/month outside India, and 10% less billed yearly. It covers the Instagram DM inbox with AI replies, comment replies and automations, posts and scheduling, insights and Instagram ads. It is its own subscription next to your plan, and you can cancel it any time. You add it yourself: tick “Add Instagram” while choosing your plan, or add it later in Plan & billing. AI replies on Instagram are paid from the AI wallet, as on WhatsApp, and ad spend goes to Meta from your own ad account. Workspaces that already had Instagram keep it at no extra charge.

The AI agent (Basic and above) is paid from a prepaid wallet, separate from your plan: ₹0.10 for each AI reply actually sent, on WhatsApp or Instagram (a comment reply and its follow-up DM count once), and ₹0.02 to ₹0.50 for other AI features, as listed in the rate card. You top up from ₹100, and your first free trial of Basic or Pro adds ₹50 of AI credit, once. When the wallet is empty only the AI pauses; the balance does not expire and unused funds are refundable if you close your account.

Meta charges per delivered message by category and country: as of October 2026, about ₹0.8631 for marketing and ₹0.115 for utility or authentication to an Indian number, and since 1 October 2026 service replies are charged at the utility rate once a number has used its 1,000 free service messages for the month (replies typed in the WhatsApp Business app on a coexistence number stay free, as do messages for 72 hours after a Click-to-WhatsApp ad and everything customers send you). Meta bills these to the payment method on your WhatsApp Business account, not through Fliok; owners and admins see an estimate under Settings, Plan & billing, WhatsApp charges. Your plan's message allowance only caps what Fliok sends and does not change what Meta charges.

Yes, from your billing settings. An upgrade takes effect at once and you pay only the difference for the days left in your billing period (billing shows the exact amount first); a downgrade, or a switch between monthly and annual, takes effect when the period you paid for ends. A downgrade deletes nothing: bots, automations, leads and API keys the lower plan lacks stop running until you upgrade, and during a trial any change keeps the trial's end date as your first payment.

Sign up and connect your Facebook Business Manager through the embedded signup, and your number is registered on the official WhatsApp Business API (Meta Cloud API). Onboarding help is included on every plan; how long approval takes is up to Meta, which decides business verification and phone-number review.

Yes. In India plans are priced in rupees (Basic ₹1,999 and Pro ₹4,499 a month); outside India in US dollars: Basic $29 and Pro $65 a month, or $26.10 and $58.50 a month billed annually ($313.20 and $702 a year). The page has a ₹ / $ switch, renewals and plan changes stay in the currency you subscribed in, and AI wallet top-ups are in rupees for everyone.

Subscriptions and AI wallet top-ups are paid through Razorpay: credit and debit cards (Visa, Mastercard, RuPay), UPI and net banking, or an international card in US dollars outside India. Meta's message charges are paid separately, on the payment method attached to your WhatsApp Business account.

No. Pay monthly or annually (roughly 10% cheaper per month) and cancel any time from your billing settings, with no cancellation fee: cancelling stops the next renewal. When a payment can be refunded is set out in our refund policy.

Limits apply to stored contacts, team seats and outgoing messages a month (100 on Free, 10,000 on Basic, 100,000 on Pro, no limit on Enterprise); paid plans have no cap on broadcasts, but each broadcast message counts toward the allowance. At a limit Fliok stops that action and tells you which limit you hit: nothing is deleted and incoming customer messages are never blocked. Monthly allowances reset at the start of each calendar month; upgrade to raise a limit.

Yes: your first upgrade to Basic or Pro starts with a 7-day free trial of the full plan. It needs a payment method (Razorpay makes a small authorisation charge that is refunded), the plan fee is charged only when the trial ends, and if you cancel before then you are not billed and return to the Free plan. Your first trial also adds ₹50 of AI credit to your wallet, once per workspace (about 500 AI replies); Meta's message charges are not covered, and the refund policy covers the first payment after a trial you forgot to cancel.