WhatsApp CRM: Every chat becomes a lead your team can follow up
Everyone who messages you becomes a lead with a stage, an owner and a next follow-up, worked from a table, board or chart.
Basic and above, with the AI lead score and brief · briefs paid per use from the AI wallet · ₹100 of AI replies with your first paid plan (about 200 replies)

| Name | Stage | Owner | Rating | Source | Next follow-up |
|---|---|---|---|---|---|
Priya Sharma +91 98••• ••210 | New lead | RRiya | CTWA ad | — | |
Rahul Mehta +91 99••• ••187 | Contacted | AArjun | Website | Today, 4 pm | |
Ananya Iyer +91 97••• ••532 | Interested | RRiya | IndiaMART | Tomorrow | |
Kabir Khan +91 90••• ••904 | Won | AArjun | — | ||
Sneha Das +91 81••• ••376 | New lead | Unassigned | JustDial | — | |
Vivek Nair +91 96••• ••641 | Contacted | RRiya | Website | Fri, 10 am |
- Included from the Basic plan
- Basic & up
- Table, board and chart
- 3 views
- Automation triggers
- 13
- Lead portal connectors
- 6
What it does
Everything in WhatsApp CRM
- Every contact a lead, with its source
- Your own stages, and lost reasons
- Owner, rating, deal value, tags, custom fields
- Table, board and chart, with saved views
- Follow-up tasks with push reminders
- Round-robin or weighted lead routing
- Calling lists shared across the team
- Leads from forms, IndiaMART, JustDial, CSV
- When–then automations, also on a timetable
- Razorpay payment links from your account
- Sales dashboard, plus a team leaderboard on Pro
- AI lead score and handoff brief
Pipeline
A pipeline shaped like your sales process
Start from New lead through Won or Lost, or rename, recolour and reorder your own stages.
Follow-ups
Every follow-up lands on the right person
Book follow-ups, share out new leads and deal calling lists. The dashboard shows what was won, lost and overdue.
- Routing skips anyone set to Away
Lead capture & payments
Leads from everywhere, payment from the lead
Chats become leads on their own; forms, portals and files add the rest, and a known number is updated, not duplicated.
- Presets for IndiaMART, JustDial, Housing.com, 99acres, MagicBricks and Sulekha
- Payment links go out on WhatsApp inside the 24-hour window
- New invoice and Book start a bill or a booking from the lead
Drawn with the dashboard's own components, with sample data.
Getting started
Up and running in three steps
01Shape your pipeline
Use the default stages or your own, and set who gets each new lead.
02Let leads arrive
Chats, forms, IndiaMART, JustDial or a CSV; a known number is updated, not duplicated.
03Work it every day
Move leads on the board, book follow-ups, hand out calling lists, send payment links.
Who it’s for
Built for these industries
Where these conversations are part of everyday selling.
- Real Estate
- Education & Coaching
- B2B & Manufacturing
- Automotive
- Healthcare & Clinics
- Financial Services
A sales pipeline that lives next to your WhatsApp chats. In Fliok, everyone who messages your number becomes a lead with a stage, an owner, a deal value and a next follow-up, and the chat, notes, calls, tasks and payments sit on one timeline.
Basic, Pro and Enterprise; not Free. Every lead is a contact, so plan limits apply: 5,000 contacts on Basic and unlimited on Pro, 6 seats on Basic and 15 on Pro. If a workspace moves down to Free, its leads are kept and come back on upgrade.
By routing rules: each matches lead sources and hands new leads to the teammates you pick, in turn or by weight, and an unmatched lead falls back to inbox auto-assign. You can reassign by hand, one at a time or in bulk, and choose whether agents see every lead or only their own.
Yes. Lead capture gives you a private link for website forms, WordPress, Zapier, Make, Pabbly and Google Sheets, with presets for IndiaMART, JustDial, Housing.com, 99acres, MagicBricks and Sulekha (IndiaMART’s Push API needs a paid seller account with its Leads API add-on; JustDial connects through your account manager). A CSV or Excel import works too, and a number already in the CRM is updated, never duplicated.
Yes: admins and owners select leads and send an approved template, which goes out as a broadcast. Opted-out contacts are skipped and each message counts toward the monthly allowance (10,000 on Basic, 100,000 on Pro, no limit on Enterprise), with no cap on the number of broadcasts. Free-form messages need the customer’s 24-hour window.
On Basic and above, the AI agent keeps a 0–100 score on each lead it has talked to (hot, warm or cold, with reasons), writes a handoff brief when a lead changes stage or owner, copies facts like a budget or timeline onto the lead, and books the follow-ups customers ask for. Each can be switched off; briefs are paid per use from the prepaid AI wallet.
Yes, through your own Razorpay account: connect your keys in CRM settings and send a payment link from a lead or an automation. It goes out on WhatsApp inside the 24-hour window and always lands on the lead’s timeline; paid, expired and cancelled status comes back, and a payment can move the lead to Won. To send a bill with it, press New invoice on the lead: it goes out as a PDF with the ways to pay, and joins the same timeline.
Keep exploring
Related products
One contact record links every chat, campaign and sale.
Team Inbox
Invoices & Receipts
Bookings
Click-to-WhatsApp Ads
Turn every chat into a lead you follow up
Basic and above, with the AI lead score and brief · briefs paid per use from the AI wallet
Free forever plan · Keep your WhatsApp app