Click-to-WhatsApp Ads: Create the ad, and know what every chat cost
Create a Click-to-WhatsApp ad from Fliok, publish it when you are ready, and see what each conversation cost. Every lead that lands, from these ads or the ones you run in Meta Ads Manager, arrives with its ad attached and gets answered fast.
Ads page, ad attribution and instant AI replies on Basic and above (the Ads page in early access) · ad spend billed by Meta to your own ad account
| Name | Stage | Ad | Free window |
|---|---|---|---|
Priya Sharma +91 98••• ••210 | New lead | CTWADiwali sale · Reel | 71h left |
Rahul Mehta +91 99••• ••187 | Contacted | CTWAFestive offer · Story | 46h left |
Ananya Iyer +91 97••• ••532 | Interested | CTWADiwali sale · Reel | 22h left |
Kabir Khan +91 90••• ••904 | Won | CTWANew arrivals · Feed | Closed |
Sneha Das +91 81••• ••376 | New lead | CTWAFestive offer · Story | 68h left |
Vivek Nair +91 96••• ••641 | Contacted | CTWANew arrivals · Feed | 9h left |
- Every new ad, until you publish
- Paused
- Spend, chats and cost per chat
- Per ad
- Free entry-point window tracked
- 72h
- Ad spend held by us
- 0
What it does
Everything in Click-to-WhatsApp Ads
Create Click-to-WhatsApp ads in Fliok, saved paused until you publish, then see spend, chats, cost per chat and leads. Every ad lead keeps its attribution.
- Create a Click-to-WhatsApp ad from Fliok (early access)
- Pick who sees it, a daily budget, an image and the message
- Saved paused: nothing is spent until you publish
- Publishing asks an admin to confirm the daily budget
- Spend, conversations and cost per conversation for each ad
- Pause or resume an ad from Fliok
- Ad referral data captured on the first inbound message
- Lead auto-created as a contact with attribution attached
- Free entry-point conversation window tracked per lead
- AI sales agent (Basic and up) replies the moment the lead arrives
- Works with the campaigns you already run in Ads Manager
- ProAttribution readable through the REST API (Pro)Pro
Ads page · early access
Create the ad in Fliok, publish it when you are ready
Connect your ad account and Facebook Page, then pick who sees the ad, a daily budget, an image and the message customers send you. Every new ad is saved paused; nothing is spent until an admin publishes it and confirms the budget. The Ads page then shows spend, conversations started, cost per conversation and the leads each ad brought in.
- Saved paused; publishing asks you to confirm the daily budget
- Spend, conversations and cost per conversation per ad
- Leads in Fliok counted for every ad
- Pause or resume an ad from Fliok
| Ad | Conversations | Leads in Fliok |
|---|---|---|
| Festive sarees · KolkataActive ₹500 a day | 64 | 55 |
| New arrivals · ReelPaused ₹300 a day | 32 | 26 |
Attribution
Every ad-sourced lead arrives labelled
Meta attaches referral data to the first message a lead sends from a click-to-WhatsApp ad, whether you made the ad in Fliok or in Meta Ads Manager. Fliok stores it on the contact and the conversation, so ad-sourced leads are identifiable in the inbox and the CRM, and on Pro readable through the REST API.
- Ad referral data captured on the first inbound message
- Lead auto-created as a contact with attribution attached
- Works with the campaigns you already run in Ads Manager
- Source
- Instagram ad
- Ad headline
- Diwali sale · up to 30% off
- Ad
- Diwali sale · Reel
- First message
- Today, 10:42 am
The free window
Reply while the conversation is free
Reply within 24 hours and Meta opens a 72-hour window in which your messages to that lead are free. Free-form replies still need the 24-hour service window; after that, approved templates are free until the 72 hours end. Fliok tracks the window for every lead.
- Free entry-point window tracked per lead
- The AI agent replies the moment the lead arrives
- AI follow-ups go out inside the free window, before it lapses
Product pieces are drawn with the dashboard's own components and show sample data.
Getting started
Up and running in three steps
01Connect your ad account
Connect your Meta ad account and Facebook Page from the Ads page, and link the Page to the WhatsApp number this workspace uses.
02Create, then publish
Pick who sees the ad, a daily budget, an image and the message customers send you. It is saved paused; publish it when you are ready and confirm the budget.
03Answer and measure
Leads land in the inbox with the ad attached, the AI agent (Basic and up) or your team replies inside the free window, and the Ads page shows spend, conversations and cost per conversation.
Who it’s for
Built for these industries
Sectors where these conversations are an everyday part of selling. The same building blocks work for any business that talks to customers on WhatsApp.
- Real Estate
- Automotive
- Finance & NBFC
- Education
- Healthcare
- E-Commerce
Got questions?
Frequently asked questions
Straight answers about Click-to-WhatsApp Ads. Anything else, ask us.
A Facebook or Instagram ad whose call-to-action opens a WhatsApp conversation instead of a landing page. When someone taps "Send Message" they land directly in WhatsApp, where your AI agent or your team can engage them immediately.
Yes, on Basic and above. On the Ads page you connect your ad account and Facebook Page, then create an ad: who sees it, a daily budget, an image and the message customers send you. Every new ad is saved paused, and nothing is spent until an admin publishes it and confirms the budget. You can pause or resume it from Fliok later. Your ad spend is billed by Meta to your own ad account; it never passes through us. Ads you build in Meta Ads Manager are attributed in Fliok too.
Creating and publishing ads uses Meta’s ads management permission at its advanced level, which Meta grants only after its own review of our app. Until it does, the Ads page works only for accounts we add to our Meta app, so write to us if you would like to try it. Attribution of ad leads, including ads you run in Meta Ads Manager, works on Basic and above today.
When someone messages you from a Click-to-WhatsApp ad (or a Facebook Page button) and you reply within 24 hours, Meta opens a 72-hour window in which your messages to them are free. Free-form replies still need their 24-hour customer service window; after that, only approved templates can be sent, and those are free too until the 72 hours end. Fliok tracks the window per lead so follow-ups go out while it is open.
The referral data Meta attaches to the lead's first message is stored on the contact and conversation, so ad-sourced leads are identifiable in the inbox and the CRM, and on Pro readable through the REST API. For ads made in Fliok, the Ads page also counts the leads each ad brought in.
Keep exploring
Related products
Every product shares one contact record, so a chat, a campaign and a sale are the same story.
Create the ad, and know what every chat cost
Ads page, ad attribution and instant AI replies on Basic and above (the Ads page in early access) · ad spend billed by Meta to your own ad account
Free forever plan · Keep your WhatsApp app · GST invoice on every payment