Click-to-WhatsApp Ads: Create the ad, and know what every chat cost
Create Click-to-WhatsApp ads in Fliok, see what each chat cost, and get every ad lead with its ad attached.
Basic and above · set up with our team · ad spend billed by Meta to your own ad account
| Name | Stage | Ad | Free window |
|---|---|---|---|
Priya Sharma +91 98••• ••210 | New lead | CTWADiwali sale · Reel | 71h left |
Rahul Mehta +91 99••• ••187 | Contacted | CTWAFestive offer · Story | 46h left |
Ananya Iyer +91 97••• ••532 | Interested | CTWADiwali sale · Reel | 22h left |
Kabir Khan +91 90••• ••904 | Won | CTWANew arrivals · Feed | Closed |
Sneha Das +91 81••• ••376 | New lead | CTWAFestive offer · Story | 68h left |
Vivek Nair +91 96••• ••641 | Contacted | CTWANew arrivals · Feed | 9h left |
- Every new ad, until you publish
- Paused
- Spend, chats and cost per chat
- Per ad
- Free entry-point window tracked
- 72h
- Ad spend held by us
- 0
What it does
Everything in Click-to-WhatsApp Ads
- Create Click-to-WhatsApp ads in Fliok
- Audience, daily budget, image and message
- Saved paused until you publish
- Spend, chats and cost per chat, per ad
- Pause or resume from Fliok
- Lead created with attribution attached
- The AI agent answers the moment a lead lands
- Works with your Ads Manager campaigns
Ads page
Create the ad in Fliok, publish it when you are ready
Pick who sees it, a daily budget, an image and the message. Nothing is spent until an admin publishes it and confirms the budget.
- Leads in Fliok counted for every ad
- Free entry-point window tracked per lead
| Ad | Conversations | Leads in Fliok |
|---|---|---|
| Festive sarees · KolkataActive ₹500 a day | 64 | 55 |
| New arrivals · ReelPaused ₹300 a day | 32 | 26 |
Attribution
Every ad-sourced lead arrives labelled
Meta’s referral data on a lead’s first message is stored on the contact, for ads made in Fliok or in Meta Ads Manager.
- Visible in the inbox and the CRM
- Readable through the REST API on Pro
- Source
- Instagram ad
- Ad headline
- Diwali sale · up to 30% off
- Ad
- Diwali sale · Reel
- First message
- Today, 10:42 am
The free window
Reply while the conversation is free
Reply within 24 hours and Meta opens a free window, for up to 7 days by its wording. Fliok counts on the first 72 hours; after the 24-hour service window, approved templates stay free.
- AI follow-ups go out before the window lapses
Drawn with the dashboard's own components, with sample data.
Getting started
Up and running in three steps
01Connect your ad account
Connect your Meta ad account and Facebook Page, linked to this WhatsApp number.
02Create, then publish
Set audience, budget, image and message; it stays paused until you publish.
03Answer and measure
Leads land with the ad attached; the Ads page shows spend and cost per chat.
Who it’s for
Built for these industries
Where these conversations are part of everyday selling.
- Real Estate
- Automotive
- Finance & NBFC
- Education
- Healthcare
- E-Commerce
Got questions?
Frequently asked questions
Straight answers about Click-to-WhatsApp Ads. Anything else, ask us.
A Facebook or Instagram ad whose button opens a WhatsApp chat instead of a landing page. The lead lands straight in WhatsApp, where your AI agent or your team can answer at once.
Yes, on Basic and above: connect your ad account and Facebook Page, then set the audience, daily budget, image and message. Every new ad is saved paused, and nothing is spent until an admin publishes it and confirms the budget. Meta bills the spend to your own ad account; it never passes through us.
When someone messages you from a Click-to-WhatsApp ad and you reply within 24 hours, Meta opens a free window in which it charges nothing for your messages to them. Meta says it may stay open for up to 7 days; Fliok counts on the first 72 hours. Free-form replies still need the 24-hour customer service window; after it, approved templates stay free while the free window is open. Fliok tracks the window per lead so follow-ups go out while it is open.
Meta’s referral data on the lead’s first message is stored on the contact and conversation, on Basic and above, including ads you run in Meta Ads Manager. Ad leads show in the inbox and the CRM, and through the REST API on Pro; the Ads page also counts the leads each Fliok ad brought in.
Yes, as a separate kind of ad with its own page in Fliok, WhatsApp + Instagram ads: a paid add-on on Basic and up (₹499/month in India, excluding 18% GST, or $9/month outside India) that needs the Instagram add-on too, cancel any time. Its button opens a chat with you in WhatsApp or in Instagram Direct, and Meta picks the app for each person. Your WhatsApp number and your Instagram account must be linked to the same Facebook Page. Like every ad made in Fliok, it is saved paused until an admin publishes it and confirms the budget.
Keep exploring
Related products
One contact record links every chat, campaign and sale.
Create the ad, and know what every chat cost
Basic and above · set up with our team · ad spend billed by Meta to your own ad account
Free forever plan · Keep your WhatsApp app