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44 answers

Getting started

5

How do I connect my WhatsApp number?

Create an account, then follow Meta’s embedded signup from the onboarding screen: sign in with Facebook, pick or create your business portfolio and WhatsApp Business Account, and connect the number. A number that is already on the WhatsApp Business App can be connected in coexistence mode, so the app keeps working on your phone.

Will you help me set up?

Yes. Onboarding assistance is included on every plan, Free too. If you get stuck connecting your number, submitting a template, setting up the CRM or the AI agent, write to us and a person helps you through it. Steps that happen inside Meta, such as business verification and template review, are decided by Meta.

Do I have to stop using the WhatsApp Business App?

No. With coexistence your number runs on the API and in the Business App at the same time. Replies sent from the phone appear in the Fliok inbox, your contacts sync, and up to six months of chat history can be imported. Linked WhatsApp Web and desktop sessions are signed out when you connect, and you need to open the app at least once every 14 days.

How do I get my contacts in?

Anyone who messages your number is added automatically, and with coexistence the contacts saved in your Business App sync across. From the Basic plan you can also import a CSV on the Contacts page, and leads from website forms and lead portals arrive through your lead-capture URL.

Can my team share the number?

Yes. Invite teammates and give each a role: owner, admin, agent or viewer. The Free plan has 1 seat; Basic includes 6 (the owner plus 5 teammates) and Pro 15 (the owner plus 14). Enterprise has no seat limit.

Templates and broadcasts

6

When do I need a template?

To start a conversation, or to message someone whose 24-hour customer service window has closed. Inside that window you can send free-form replies without a template (Meta charges them per message at its utility rate since 1 October 2026). Templates are created in Fliok, submitted to Meta, and the approval result is synced back.

Why was my message not delivered?

The analytics page groups failures by the reason Meta returned. The common ones: the 24-hour window had closed (send a template instead), a template variable was blank (131008), a template with a media header was sent without the media (132012), the recipient had reached Meta’s limit on marketing messages (131049), or the number is not on WhatsApp.

How many people can I message?

Your plan sets how many messages Fliok sends for you a month: 100 on Free, 10,000 on Basic, 100,000 on Pro and no limit on Enterprise. Broadcasts count toward that allowance; they start on Basic, and no paid plan caps how many you create. Meta separately limits how many different people you can start conversations with in 24 hours: new accounts start at 250, and Meta raises it after business verification and display name approval while your quality rating stays healthy.

What is the difference between marketing and utility messages?

Marketing templates promote something; utility templates update a customer about something they already did, such as an order or a booking. Meta prices them differently and can reclassify a template during review, so choose the honest category.

Are there ready-made templates I can start from?

Yes. The template library in your dashboard has 42 ready-made templates written to Meta’s rules, including Indian festivals, orders, bookings, reminders and re-engagement. Open one, rename it, swap in your own details and submit it; Meta still reviews every template. One-time passcode templates are not in the library, because Meta approves them only in its own fixed format.

Can I see what is scheduled to go out?

Yes. The broadcasts page has a month calendar of every scheduled and sent broadcast. Open one from its day, or pick a future day to start a broadcast scheduled for it.

Inbox and automation

5

How do I send an away message when we are closed?

Open Auto replies under Automation in the sidebar. There are three, on Basic and above: a welcome message for new customers (and for returning ones after a quiet spell you choose), an away message outside the working hours you set, and a delayed-response message when a customer has waited during working hours for longer than you choose. Each goes to a customer at most once in 24 hours, none is sent while a chatbot is answering, and none counts as your team’s first response.

How do I stop getting new chats when I am off?

Switch yourself to Away with the Available / Away switch in the sidebar. Auto-assign and the CRM’s lead routing skip you until you switch back, and chats already assigned to you stay yours. Admins can change it for anyone in Settings, Inbox & CRM. If everyone is away, new chats stay unassigned where the whole team can see them.

Do replies I send from the WhatsApp Business App count?

Yes. With coexistence, a reply typed on your phone appears in the same thread, marked as sent from the phone, and counts as an answer: the chat stops waiting, and response times and waiting alerts treat it like a reply from the inbox. Replies written by the AI agent are marked “Fliok AI”, and auto replies are marked too.

Does the inbox have keyboard shortcuts?

Yes. Press ? in the inbox to see them, or pick Keyboard shortcuts from a chat’s More menu. j or ↓: next chat (↓ while in the chat list); k or ↑: previous chat (↑ while in the chat list); Enter or o: open the highlighted chat; r: write a reply; e: resolve the open chat, or reopen it; a: assign the open chat to me; u: mark the open chat as unread; /: search chats; Esc: leave the reply box, close a menu or panel; ?: show these shortcuts. They never fire while you are typing a reply or a search, or with Ctrl, ⌘ or Alt held, so your browser’s own shortcuts keep working.

Can I add a WhatsApp chat button to my website?

Yes. In Settings, under Links, QR codes & website, you can build a wa.me link, a QR code, a chat button or a small pop-up chat card with your business name and greeting, with a live preview. You paste one self-contained snippet before the closing body tag, and nothing loads from our servers. A visitor who taps it opens WhatsApp with your pre-filled message, and the chat lands in your shared inbox.

The AI agent

5

Which plans include the AI agent?

Basic, Pro and Enterprise. It is not included on Free. Each AI reply is paid from a prepaid wallet, separate from the plan. Rule-based chatbot flows and WhatsApp Flows are not AI and are on Basic and above too.

What does the AI cost?

Each AI reply that is sent costs ₹0.10, paid from a prepaid wallet that is separate from your plan. Other AI features, such as reply suggestions or template drafts, cost between ₹0.02 and ₹0.50 per use. You top up from ₹100. When the wallet is empty the AI pauses; everything else keeps working. Prices exclude 18% GST.

How do I stop the AI answering a conversation?

Reply yourself from the inbox and the AI steps aside on that conversation. You can also pause it on a single chat, or turn it off for the whole workspace with the AI switch in the sidebar (admins and owners).

Can the AI set itself up from my website?

It can draft its business facts from it, during onboarding or later. In Settings, AI, choose Draft from my website and enter your address: Fliok reads your main pages (about, pricing, FAQ, policies) and drafts the facts the AI answers from. Nothing is saved until you tick the parts you want and apply them, and by default only empty fields are ticked, so what you already wrote is kept. Like the AI itself, it is on Basic and above and paid from the AI wallet.

What is the Zusta AI Assistant?

An assistant inside the dashboard, on every plan: press ⌘J (Ctrl+J on Windows) and ask in plain words. It looks things up across your workspace, and for anything that changes or sends something (a task, a template, a broadcast, a message, a WhatsApp Pay request) it shows a card with exactly what will happen and waits for your approval. Owners and admins can also ask roughly what Meta will bill for WhatsApp this month. Once Instagram is connected, the assistant reads DMs, comments, posts and insights, and with your approval replies to a DM or a comment, hides a comment or schedules a post your team drafted. It never deletes anything on Instagram, never creates or publishes ads and never changes billing. A card works once and expires after 10 minutes, and riskier actions ask you to type “delete” first. The assistant works with your own role and plan, in your workspace only; how many messages each person can send it a day depends on the plan.

Catalog and ads

5

How do I set up my product catalog?

Open Catalog in the sidebar and connect with Facebook. Pick the catalog you already have in Meta, or create a new one, and Fliok links it to your WhatsApp number. Then add products in Fliok or bring in the ones already in your catalog; every change is mirrored to Meta. The catalog is on every plan; if Catalog is not in your sidebar yet, ask us and we will set it up with you.

Why can’t I send products from my number?

Meta refuses product messages from a number shared with the WhatsApp Business app (coexistence), so sending products needs a number connected to the Cloud API only. Fliok tells you before you send. Customers can still send carts from the catalog they see on a shared number, and those orders arrive in the inbox. Like any free-form reply, a product message also needs the customer’s 24-hour window to be open.

Where do customers’ orders go?

A cart a customer sends arrives in their conversation as an order, with each item, its quantity and price, and the total. Reply in the same chat to confirm delivery. To take the payment there too, send a WhatsApp Pay request (Basic and above, India), and the customer pays without leaving WhatsApp.

Can customers pay inside WhatsApp?

Yes, with WhatsApp Pay, on Basic and above, for businesses in India, in rupees. Create a payment configuration with Razorpay or PayU in WhatsApp Manager, then add it in Settings, Integrations, WhatsApp Pay (an admin does this). From a chat, tap Request payment, add the items and send: the customer taps Review and pay, pays by UPI, card or netbanking, and the request turns Paid. A request can only be sent inside the customer’s 24-hour window, and the money goes straight to your own gateway account.

Can I create Click-to-WhatsApp ads in Fliok?

Yes, on Basic and above. On the Ads page, connect your ad account and Facebook Page, then create an ad: who sees it, a daily budget, an image and the message customers send you. It is saved paused, and nothing is spent until an admin publishes it and confirms the budget. The Ads page then shows spend, conversations, cost per conversation and the leads each ad brought in.

Instagram

6

How do I connect Instagram?

Connect a WhatsApp number first, then open Settings, Integrations and continue with Facebook. Pick your Instagram professional account (business or creator) and the Facebook Page it is linked to, with access to messages allowed in the Instagram app. Instagram is an add-on on Basic and up, and a workspace has one Instagram account.

What does the Instagram add-on cost?

Instagram is an add-on on Basic and up: ₹499/month in India, excluding 18% GST, or $9/month outside India, and 10% less billed yearly. It covers the Instagram DM inbox with AI replies, comment replies and automations, posts and scheduling, insights and Instagram ads. It is its own subscription next to your plan, and you can cancel it any time. You add it yourself: tick “Add Instagram” while choosing your plan, or add it later in Plan & billing. AI replies on Instagram are paid from the AI wallet, as on WhatsApp. Workspaces that already had Instagram keep it at no extra charge.

Can the AI answer Instagram DMs?

Instagram Direct has its own inbox in Fliok, and the AI assistant you use on WhatsApp can answer there too. It replies in plain text while Instagram’s 24-hour window is open, follows the same switches (the workspace AI switch, each chat’s own switch and your AI hours), hands the chat to your team when someone asks for a person, and is paid per reply from the same AI wallet. Your team can reply with text or a photo. Chatbot flows and auto replies are WhatsApp only for now.

Can I schedule Instagram posts, reels and stories?

In the Instagram section’s Posts page, publish a photo, a carousel, a reel or a story now, or schedule it up to 75 days ahead. Everything planned and posted shows on the calendar. Agents can save drafts; an admin or the owner publishes and schedules. If Instagram refuses a post, Fliok tries again and then tells your team. Alt text, collaborators, location and tags are not supported yet.

Can Fliok reply to Instagram comments?

Comments and @mentions arrive in one list, where your team replies in public or sends one private reply by DM. You can also hide or delete comments on your own posts. AI replies to new comments are off until an admin switches them on in AI controls; then the AI answers new top-level comments once each, keeps prices out of public replies unless your instructions allow them, and can send the details in a DM when someone asks about price. It skips spam, complaints, emoji-only comments, tags and links.

What Instagram insights and ads does Fliok have?

Insights cover 7, 28 or 90 days in two halves: what happened on Instagram in Fliok, and Instagram’s own numbers. In Fliok shows DMs received, replies by the AI, your team and the Instagram app, the median time to a first reply for the AI and for your team, chats waiting right now, what the AI did on comments (and the comments it left for your team), chats handed to a person, what Instagram AI replies cost from the wallet, comments answered, hidden and deleted, posts published, scheduled and failed from Fliok, and new Instagram leads. From Instagram shows followers, views, reach, interactions and your top posts, and once the account has 100 followers, your audience and the best time to post. Ads can boost one of your posts or open a chat in Instagram Direct; every ad is saved paused, an admin publishes it and confirms the budget, and Meta bills the spend to your own Facebook ad account.

Account and apps

4

How do I sign in?

At fliok.com/signin, with Google, a one-time code sent to your email, or a code sent to your WhatsApp number. There is no password to remember. New to Fliok? Sign up at fliok.com/signup with Google, or with your name, WhatsApp number and email. An account created with an email code is not linked to a Google login automatically, so keep using the method you signed up with.

Can I leave Fliok and keep my WhatsApp number?

Yes. Your WhatsApp number and your WhatsApp Business Account belong to you and live with Meta, not with us, and so do your approved templates. Closing your Fliok account disconnects them from Fliok; it does not delete them, and you can connect them to another provider afterwards. Export any contacts or chats you want to keep before you close the account, and any unused AI wallet balance is refundable.

Is there a mobile app?

Yes, on every plan. On Android, download the app from the sign-in page while its Google Play listing is on its way. On iPhone and iPad, open Fliok in Safari and choose Share, then Add to Home Screen. On Windows and Mac, Chrome and Edge offer to install it as an app. Turn on push notifications to hear about new messages; on iPhone they work once Fliok is on your Home Screen.

Can I run more than one business from one login?

Yes. Each business gets its own workspace, with its own WhatsApp number, team, contacts and plan, and you switch between them from the workspace menu. You can own up to 10 workspaces. If someone invites you to their workspace, it is added to your login and your own workspaces stay as they are.

API and webhooks

2

Which plans include the REST API?

Pro and Enterprise, along with signed webhooks and the audit log. An admin creates an API key in the dashboard (it can be given an expiry date and revoked at any time) and calls the endpoints with it as a Bearer token.

How do I check a webhook really came from Fliok?

Every delivery is signed with HMAC-SHA256 over the timestamp and the raw request body, using your endpoint’s secret. Recompute the signature on your side and compare. The API documentation has the exact headers and working examples in Node.js, Python and PHP.

Billing

6

What does the plan fee cover, and who bills WhatsApp messages?

The plan fee (Basic ₹1,999 or Pro ₹4,499 a month in India, excluding 18% GST; $29 or $65 a month in US dollars outside India) pays for the platform. On Basic and above, AI usage is paid from the prepaid wallet. WhatsApp message charges are billed by Meta directly to your WhatsApp Business account, never through us; Meta does not charge for the first 1,000 service messages a month on each number, or for replies typed in the WhatsApp Business app.

Where do I add my card for WhatsApp charges?

On Meta, not in Fliok: Meta bills WhatsApp message charges directly to your WhatsApp Business account. An owner or admin opens Settings, Plan & billing, the WhatsApp charges tab, and taps Add or manage card on Meta. That opens Meta’s billing page for your WhatsApp Business account, which shows your current balance, cards and payment activity; to add a card, choose Add payment method. Until a valid payment method is on Meta, new conversations can’t start. The same tab shows an estimate of this month’s Meta charges; your invoice comes from Meta.

If Fliok changes its prices, does my subscription change?

No. Your subscription keeps the price you subscribed at for as long as it keeps renewing, and Plan & billing shows what you pay. New prices apply to new subscriptions only: that includes a new checkout you start yourself, such as changing plan, switching between monthly and annual billing, or subscribing again after a plan has ended.

What happens when I reach my monthly message allowance?

Each plan sets how many outgoing messages Fliok sends for you in a calendar month: 100 on Free, 10,000 on Basic, 100,000 on Pro and no limit on Enterprise. When you reach it, sending pauses until the next month or until you upgrade, and Fliok tells you why. Incoming messages are never blocked, so you can still read every chat. The allowance is not a message bundle: Meta still bills its own message charges.

Is there a free trial?

Your first upgrade to Basic or Pro starts with a 7-day free trial of that plan. The plan fee is charged when the trial ends unless you cancel first. The first trial also adds ₹50 of AI credit to your wallet, once per workspace (about 500 AI replies), so you can see the AI agent answer before you top up. Meta’s message charges are not covered by the trial.

How do I cancel?

The workspace owner can cancel from Settings, Billing. Cancelling stops the next renewal; you keep the plan until the end of the period you have paid for.

Still need help?

Email hello@fliok.com or use the contact form. We reply within one business day, Monday to Saturday, 9 AM to 7 PM IST.