Catalog and ads

Can one ad open WhatsApp or Instagram Direct?

Yes, with the WhatsApp + Instagram ads add-on, on Basic and up: ₹499/month in India, excluding 18% GST, or $9/month outside India, and 10% less billed yearly. It needs the Instagram add-on too, because the ad runs as your Instagram account. You add both yourself in Plan & billing, under Add-ons; each is its own subscription next to your plan, and you can cancel either any time. Then open WhatsApp + Instagram ads in the menu. It is one ad with one daily budget, and its button opens a chat with you in WhatsApp or in Instagram Direct. Meta decides, for each person, which of the two apps to open. Your Click-to-WhatsApp ads and Instagram ads stay on their own pages. It needs your Facebook ad account connected on the Ads page, your Instagram account connected, and a WhatsApp number of this workspace linked to the same Facebook Page as your Instagram account. The page says which of these is missing. An ad can be a single image, a video or a carousel. A video runs 3 to 60 seconds, is square (1:1), portrait (4:5) or landscape up to 1.91:1, and is at least 600 pixels wide; Fliok takes video files up to 100 MB. A carousel has 2 to 10 cards people swipe through, each with its own headline and a square picture of at least 600 × 600 pixels, a square video of up to 60 seconds, or a product from your catalog. Every card’s button opens the chat. Fliok checks these limits as you add each file, so a file Meta would refuse is caught before the ad is made. Catalog ads aren’t available for ads that open a chat. Meta runs catalog ads only to websites, not to chats. To show your products, make a carousel and add them from your catalog. Like every ad made in Fliok, it is saved paused, and nothing is spent until an admin publishes it and confirms the budget. Ad spend is paid to Meta from your own ad account. Chats that open in WhatsApp land in your inbox, and chats that open in Instagram Direct land in your Instagram inbox. The page shows spend, chats started and cost per chat for the ad as a whole. If the Instagram add-on ends, the WhatsApp + Instagram ads section closes; its subscription is not cancelled by itself, so cancel it in Plan & billing if you no longer want it.