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Use cases

What teams build on WhatsApp with Fliok

The problems businesses bring to WhatsApp, and the parts of Fliok that solve them. Every capability below is live in the product today.

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Situations and the features that handle them, not customer results.

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  • Official Cloud API

    Connected directly to Meta — no reseller in the middle.

  • Works with the WhatsApp app

    Coexistence: keep your phone, add your team.

  • Reporting in rupees

    Spend and delivery priced against Meta's India rates.

  • Documented REST API

    Send, read, manage — plus signed webhooks.

By industry

The problem, and how Fliok handles it

8 situations businesses bring to WhatsApp, each with the approach and the features involved.

E-Commerce

Recovering abandoned carts

The problem

Email reminders go unopened and SMS gets ignored, so carts that were nearly paid for quietly expire.

How Fliok handles it

Send a template message a set time after abandonment, with the product and a link back to checkout. Replies land in the shared inbox, so a question about size or delivery gets answered by a person instead of stalling the sale.

E-Commerce

Taking orders inside the chat

The problem

Customers ask “do you have this in maroon?”, wait for photos, then are sent to a website to order, and many never get there.

How Fliok handles it

Send the product straight from your catalog in the chat. The customer browses it inside WhatsApp, adds what they want to a cart and sends it back, and the cart lands in the conversation as an order your team confirms. Sending products needs a number on the Cloud API.

E-Commerce

Running a sale without getting the number blocked

The problem

A broadcast to the whole list gets throttled or blocked, and the delivery report does not say why.

How Fliok handles it

Target by tag or an uploaded list, and let the per-recipient frequency cap hold back people WhatsApp has recently stopped delivering to. The failure breakdown names the actual reason for each drop rather than reporting one number.

Ed-Tech

Answering the same twenty admission questions

The problem

Fees, batch timings, syllabus and eligibility arrive round the clock, and counsellors spend their day retyping answers.

How Fliok handles it

The AI assistant answers from your own fee structure and FAQs, and hands over to a counsellor the moment someone asks for a person or asks something it has not been given an answer for.

BFSI

Payment and renewal reminders

The problem

Reminders sent by SMS are easy to miss and give the customer nowhere to reply.

How Fliok handles it

Utility templates carry the amount and due date with a link to pay. Because it is a conversation, "I have already paid" reaches a human in the same thread instead of a dead-end inbox.

Hospitality

Booking confirmations and pre-arrival questions

The problem

Confirmations sit unread in email, and the guest messages the property on WhatsApp anyway.

How Fliok handles it

Send the confirmation on the channel they will actually read, then keep the thread open for check-in times, directions and special requests — with the whole history visible to whoever is on shift.

Real Estate

Following up on portal leads before they go cold

The problem

Leads arrive faster than agents can call, and by the time someone dials, the buyer has spoken to three others.

How Fliok handles it

A first message goes out immediately and the reply is qualified in chat. Ads that start a WhatsApp conversation are attributed back to the campaign that produced them.

Services

One number, several people answering

The problem

The business phone gets passed around, two people reply to the same customer, and nobody can see what was promised.

How Fliok handles it

Coexistence keeps the WhatsApp Business app working on the phone while the team works the same number from the dashboard — with assignment, private notes and a full history.

Product pieces show sample names and values, drawn with the dashboard's own components.

Nothing listed for your industry? The same building blocks apply.

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