Instagram DM inbox (Early access): Instagram DMs, answered by your team and the AI
Instagram Direct messages get a shared inbox of their own in Fliok. Your team assigns, notes and resolves chats as it does on WhatsApp, and the same AI assistant can answer in plain text while Instagram’s 24-hour reply window is open. Available to early-access workspaces while Meta completes its review of our app.
Early access: available to early-access workspaces while Meta completes its review of our app · Basic and above · AI replies paid per reply from the AI wallet
Replied to your story: Is the linen kurta from the reel available in M?
Hi! Yes, the linen kurta comes in S, M and L, and M is in stock in all three colours. Which colour did you like?
The sage green one. Do you deliver to Pune?
We do 😊 Could you share your pin code? Our team will confirm the delivery date with you here.
- To reply, as Instagram sets it
- 24h
- As your WhatsApp assistant
- Same AI
- What your team sends
- Text, photo
- Every new person, in the CRM
- Leads
What it does
Everything in Instagram DM Inbox
A shared inbox for Instagram Direct: assign chats, add notes, and let the AI assistant you use on WhatsApp answer DMs inside 24 hours. In early access.
- A shared inbox for Instagram Direct, separate from WhatsApp
- Assign, label, add notes and resolve, as on WhatsApp
- Photos, videos, voice notes and files received
- Story replies, story mentions and shared posts in the chat
- Reply with text or a photo
- The same AI assistant answers in plain text
- Hands the chat to your team when someone asks for a person
- Every new person becomes a lead, with Instagram as the source
Shared inbox
Works like your WhatsApp inbox, kept apart from it
Instagram Direct chats have their own section. Your team assigns them, adds notes and labels and resolves them exactly as on WhatsApp, and each new person becomes a lead with Instagram as the source.
- Assign, label, note and resolve
- Photos, videos, voice notes and files received
- Reply with text or one photo per message
Replied to your story: Is the linen kurta from the reel available in M?
Hi! Yes, the linen kurta comes in S, M and L, and M is in stock in all three colours. Which colour did you like?
The sage green one. Do you deliver to Pune?
We do 😊 Could you share your pin code? Our team will confirm the delivery date with you here.
AI assistant
The same assistant, on Instagram’s rules
The AI answers DMs from the same business facts as on WhatsApp, behind the same switches: the workspace switch, each chat’s own switch and your AI hours. On Instagram it writes plain text and only replies while the 24-hour window is open.
- Hands the chat to your team when someone asks for a person
- Paid per reply from the same AI wallet
- No chatbot flows or follow-ups on Instagram yet
Product pieces are drawn with the dashboard's own components and show sample data.
Getting started
Up and running in three steps
01Ask for early access
Instagram is switched on workspace by workspace while Meta completes its review of our app.
02Connect your account
With a WhatsApp number already connected, open Settings, Integrations and continue with Facebook. Pick your Instagram professional account (business or creator) and the Facebook Page it is linked to.
03Answer, or let the AI
Assign chats to teammates, or let the AI assistant reply. The workspace AI switch and each chat’s own switch work exactly as on WhatsApp.
Who it’s for
Built for these industries
Businesses whose customers find them on Instagram and ask in the DMs and comments. The same tools work for any business with an Instagram professional account.
- Fashion & Apparel
- Beauty & Wellness
- D2C Brands
- Food & Bakery
- Education & Coaching
- Travel & Tourism
Got questions?
Frequently asked questions
Straight answers about Instagram DM Inbox. Anything else, ask us.
Yes, on the plans that include the AI assistant. It is the same assistant that answers on WhatsApp, working from the same business facts and following the same switches: the workspace AI switch, each chat’s own switch and your AI hours. On Instagram it replies in plain text, only while the 24-hour window is open, and each reply is paid from the same prepaid AI wallet as a WhatsApp reply.
Text, and one photo per message (JPEG, PNG or GIF, up to 8 MB). Videos and files can be received but not sent from Fliok. Instagram does not let a business message someone first, and a reply is only possible for 24 hours after the customer’s last message.
Not yet. Chatbot flows, welcome and away messages and AI follow-ups run on WhatsApp only. On Instagram, your team and the AI assistant answer each message as it comes.
The AI hands the chat to your team and stays out of it, as it does on WhatsApp. A chat you have paused for the AI stays paused.
Not yet: it is in early access. Available to early-access workspaces while Meta completes its review of our app. Until it is switched on for your workspace, the Instagram section stays hidden in your dashboard. Write to us if you would like to try it. It is on Basic and above, the same plans as the CRM and automations.
Keep exploring
Related products
Instagram has its own section in Fliok, beside WhatsApp, and each part of it has a page.
Answer every DM, even at midnight
Early access: available to early-access workspaces while Meta completes its review of our app · Basic and above · AI replies paid per reply from the AI wallet
Free forever plan · Keep your WhatsApp app · GST invoice on every payment