Facebook Lead Ads integration
Lead form answers, straight into your CRM
Answers to the instant forms on your Facebook and Instagram ads arrive in Fliok as leads, with the form, the ad and the campaign they came from.
Basic and upSet up with our teamFollow-up only on a yes
- Form
- Site visit · 2 BHK
- Ad
- Festive offer · Rajarhat
- Can we WhatsApp you?
- Yes
- City
- Downtown
- Form
- Site visit · 2 BHK
- Template
- site_visit_hello
- Why
- They answered yes
What it does
What you get with Facebook Lead Ads
Drawn with the dashboard’s own pieces, with sample data.
Each answer where you want it
Per form, pick which question fills the name, phone, email, city or one of your own contact fields.
Where each answer goes- Full nameName
- Phone numberPhone
- EmailEmail
- CityCity
- What is your budget?Budget · your field
- Best day for a visit?Timeline only
Every answer is also kept on the lead’s timelineEvery form, with its own rules
The Page’s forms are listed with Meta’s status. Each sets the stage and the owner for its new leads.
Lead formsReceiving leads- Site visit · 2 BHKactiveWhatsApp follow-up
- Price list requestactive
- Diwali offerarchived
Forms you create in Meta Ads Manager appear hereA WhatsApp follow-up, only on a yes
Off until you switch it on: an approved template goes to people who said yes to your contact question.
Instant WhatsApp follow-upOn- Consent question
- Can we WhatsApp you?
- Template
- site_visit_hello
- Stage
- First stage
- Owner
- Lead routing rules
Off unless you switch it on. Sent only to people who answered yesPast leads, imported
Import past leads brings in a form’s last 90 days. Imported leads are never sent a message.
Setup
Connect Facebook Lead Ads in 4 steps
- 1In Fliok
Connect your Meta ads account
On the Ads page, connect with Facebook and choose the Page your lead ads run for.
- 2In Fliok
Check the Page receives leads
Settings → Integrations → Facebook Lead Ads shows the Page as Receiving leads, or a button to turn it on.
- 3In Meta Business Suite
Allow Fliok, if leads are restricted
If your Page limits who can see its leads, add Fliok as a CRM under Settings → Leads Access.
- 4In Fliok
Map each form
Choose where each answer goes, the stage and the owner, and switch on the follow-up if you want one.
Good to know
- A lead needs a phone number: a form answered without one is not added.
- A number already in your CRM is updated, not added twice, and the same answer is never added twice.
- Import past leads reaches back 90 days, because Meta keeps no older ones.
- The follow-up counts toward your plan’s monthly messages and never goes to someone who opted out.
- Only an admin can set it up.
What are Facebook Lead Ads?
Ads with an instant form: people tap the ad and answer a few questions without leaving Facebook or Instagram. Fliok receives the answers and adds the person to your CRM as a lead, showing the form, the ad and the campaign it came from.
Do Instagram lead forms come in too?
Yes. A form answered on Instagram arrives the same way, and the lead’s source says Instagram Lead Ads; one answered on Facebook says Facebook Lead Ads.
Will every new lead get a WhatsApp message?
No. The follow-up is off until you switch it on for a form, and then it goes only when the person answered yes to the question you chose and gave a valid number. Imported leads are never messaged. When a follow-up was not sent, the lead’s timeline says why.
What happens to an answer I have not mapped?
Every answer is kept on the lead’s timeline, whatever the map says, so nothing the person typed is lost.
Why does the card ask me to reconnect?
Your Meta ads account was connected without permission to read leads. Reconnect it on the Ads page, and Meta asks for that permission again.
Which plan do I need?
Basic or above: Lead Ads are part of Automation & CRM. An admin sets it up, with our team.
Every lead form answer, in the same CRM
On Basic or higher, set up with our team.
Free forever plan · Keep your WhatsApp app