Instagram automations: Comment the word, get the DM
Whoever comments your keyword on a post or during your Live gets your DM, and DMs, story replies and ig.me links are answered too.
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Here’s the festive lookbook, with every look from the reel 👇
- Automations in a workspace, each with its own switch
- Up to 100
- Per comment, as Instagram allows
- 1 DM
- How far back earlier comments reach
- 7 days
- Between checks for missed comments
- 15 min
What it does
Everything in Instagram Automations
- Comment to DM, on one post or any post
- Up to 20 keywords, or every comment on one post
- Up to 5 public replies, used in turn
- A DM with a link button
- Ask people to follow you before the DM
- Comments during your Live, answered by DM
- Send the DM to the past week’s comments
- Missed comments caught every 15 minutes
- Keyword replies and a welcome DM
- Thanks for story replies and mentions
- Up to 4 ice breakers people tap to start
- Link to DM: an ig.me link with its own reply
Comment to DM
A reply under the comment, and the DM
Pick one post or any post and the words to watch for. Fliok sends the DM, and can reply in public too, with up to 5 replies used in turn.
- One DM per comment, within 7 days, as Instagram allows
- Comments during your Live, answered by DM only
- An optional tag on each contact it reaches
Price please? 😍
Thank you! We have sent you the details in a DM 💌
Also sent a DM with the details
Do you ship to Bangalore?
Loved styling this piece from @yourbrand!
Link to DM
One ig.me link, with its own reply
An ig.me link with a code of your own, for your bio, an ad or a QR code. Whoever opens it gets the DM you set straight away.
- One automation per code, so each link sends its own reply
- A link button, quick replies or cards
Hi! Here’s 10% off your first order: use HELLO10 at checkout.
Thank you! Is the linen kurta true to size?
It has a relaxed cut, so most people take their usual size. Shall I send the size chart?
DMs and stories
Keyword replies, a welcome and thanks for stories
Answer words like PRICE or someone’s first DM, thank story replies and mentions, and offer up to 4 ice breakers to tap.
- Can hand the chat to your team
- The chat carries on in the Instagram inbox
Replied to your story: Is the linen kurta from the reel available in M?
Hi! Yes, the linen kurta comes in S, M and L, and M is in stock in all three colours. Which colour did you like?
The sage green one. Do you deliver to Pune?
We do 😊 Could you share your pin code? Our team will confirm the delivery date with you here.
Drawn with the dashboard's own components, with sample data.
Getting started
Up and running in three steps
01Connect Instagram
Connect your professional account with Facebook in Settings, Integrations.
02Pick what starts it
A comment, a Live comment, a DM, a story reply or mention, an ice breaker or your ig.me link.
03Write the replies, switch it on
Add the public replies and the DM, with a link button if you like; each automation has its own switch.
Who it’s for
Built for these industries
Businesses whose customers find them on Instagram and ask in DMs and comments.
- Fashion & Apparel
- Beauty & Wellness
- D2C Brands
- Food & Bakery
- Education & Coaching
- Travel & Tourism
Got questions?
Frequently asked questions
Straight answers about Instagram Automations. Anything else, ask us.
How does Comment to DM work?
Pick one post or any post, the words to watch for (on one post you can answer every comment), up to 5 public replies used in turn (or none) and the DM, with a link button. Instagram allows one private reply per comment, within 7 days of it, so each person gets the DM once; if they write back, the chat carries on in the Instagram inbox.
Can people be asked to follow me before the DM?
Yes. Switch on the follow ask in a comment automation: the private reply offers a “Send it to me” button, and anyone who does not follow you yet is asked to, with an “I’m following” button to tap. Fliok checks with Instagram each time; after three checks, or if Instagram cannot say, it sends the DM anyway, so nobody is left without it.
Does it work during an Instagram Live?
Yes, with a Live comment to DM automation: whoever comments a keyword during your Live gets the DM straight away, while the Live is on. Replies under a Live comment cannot be posted for you, so it is answered by DM only, and Live comments are not kept in Fliok.
What about comments from before the automation?
“Send to earlier comments” sends the automation’s DM to matching comments from the last 7 days, Instagram’s limit for a private reply: on its post, or on your 25 newest posts. It goes oldest first, once per person, with no public reply under days-old comments. And every 15 minutes Fliok checks your newest posts for comments Instagram failed to pass on, and answers those from the last 48 hours.
What is Link to DM?
An ig.me link to your account with a short code of your own on the end. Put it in your bio, an ad, a QR code or a WhatsApp message: whoever opens it gets the DM you set straight away, and the chat carries on in the Instagram inbox. Each code runs one automation, so different links can send different replies.
Which other automations are there?
DM keyword answers words like PRICE, or someone writing to you for the first time, with a welcome. Story reply and story mention automations thank people, and up to 4 ice breakers are questions people tap to start a chat. These DMs can carry quick replies or cards, and can hand the chat to your team.
How many automations can I have, and who sets them up?
Up to 100 in a workspace, each with its own switch, with the Instagram add-on on Basic and above. Admins and the owner create, change and delete them; everyone in the workspace can see them. Each one can also add a tag to the contacts it reaches.
Keep exploring
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