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Built on the Meta Cloud API

WhatsApp Business API features: team inbox, broadcasts, CRM, chatbots and an AI agent

Inbox, broadcasts, CRM, chatbots, Instagram, ads, catalog, WhatsApp Pay, analytics and an API, plus an AI sales agent from Basic.

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Meta's official Cloud API Keep your WhatsApp app AI from Basic, paid per reply

Two coworkers answering customer chats together on one laptop

Team inbox

One WhatsApp number, your whole team

Every teammate gets a login on one shared number. Roles decide who configures, who sends and who only reads.

A shared inbox that works like WhatsApp

Assign each chat so it is clear who owns the reply. Search and filters find any thread fast.

  • Unlimited concurrent conversations on one number
  • All, Mine and Unassigned views, and an Available / Away switch
  • Star, pin, forward and multi-select messages
  • Owner / admin / agent / viewer roles
More on the team inbox
Illustration: a small team answering customers at their laptops
The dashboard’s own interface, shown with sample data.

Keep Your WhatsApp App

Coexistence: the number runs on the API while the Business App keeps working. Phone replies count as answers.

Multi-Agent Live Chat

Assign chats and take over from the AI any time. Its replies are labelled “Fliok AI”.

Quick Replies

Save the answers your team types over and over; insert them in one click.

Availability & Auto-Assign

New chats and CRM leads go only to teammates set to Available.

Phone, Desktop & Push Alerts

An Android app to download; on iPhone, iPad and desktop, install the web app. Push alerts on each.

Workspaces & Sign-In

Several businesses on one login. Sign in with Google, an email code or a WhatsApp code.

Broadcasts

Campaigns that land as one-to-one chats

Each recipient gets an ordinary one-to-one message, not a group blast. Broadcasts start on Basic, with no cap on how many; each message counts toward your monthly allowance.

Pick a template, pick an audience, send

Personalise an approved template per contact and send it to a segment. Sent, delivered, read and failed arrive per recipient.

  • A tagged segment or your whole contact list
  • Media headers and call-to-action buttons
  • Send now, or schedule on a month calendar
  • Automatic retry on transient failures
More on broadcasts
Illustration: a sweet-shop owner behind his counter, typing a message on his phone
The dashboard’s own interface, shown with sample data.

Contacts & Saved Segments

Tags, custom attributes and reusable segments. CSV import and export from Basic.

Template Manager

Create and submit templates, with approval status synced from Meta.

Template Library

42 ready-made templates written to Meta’s rules, Indian festivals included.

Opt-Out Handling

Stop requests are honoured; opted-out contacts are skipped automatically.

AI agent · Basic and above

An AI sales agent that answers in your voice

It answers inbound WhatsApp messages from the facts, prices and tone you give it. ₹0.10 per reply sent, from a prepaid wallet.

It reads what customers actually send

It qualifies, handles objections and follows up quiet chats. It sees the templates a customer already got, so it never contradicts your links.

  • Understands photos and video; for a document, its caption
  • Out of a chat for 45 minutes after a teammate replies
  • Its replies are labelled “Fliok AI” in the inbox
  • Pause one chat, or switch it off everywhere
How the AI wallet works
Illustration: an estate agent on a balcony, smiling at his phone
The dashboard’s own interface, shown with sample data.
Basic & up

AI Reply Suggestions

Drafts a reply, summarises a thread or suggests a next step. You edit and send.
Basic & up

Set Up From Your Website

Point it at your website and it drafts your business facts for you to review.

Zusta AI Assistant

Press ⌘J and ask in plain words. Every change or send waits for your approval. Every plan.
Learn more

Sales CRM

Every chat becomes a lead you can follow up

Every contact is a lead with a stage, an owner and a next follow-up, on Basic and above.

Stages, owners and the next step

Chats and Click-to-WhatsApp ads become leads on their own; website forms, IndiaMART and JustDial post straight in.

  • Routing and auto-assign skip teammates set to Away
  • Razorpay payment links from a lead or an automation
  • Contacts and leads in and out as CSV
More on the CRM
The dashboard’s own interface, shown with sample data.
Basic & up

Lead Capture & Connectors

Website forms, IndiaMART and JustDial post leads in; Zapier and Make via the capture webhook.
Basic & up

Click-to-WhatsApp Attribution

Leads from a click-to-WhatsApp ad arrive with the ad attached.

Website Button & Chat Widget

A wa.me link, button or pop-up chat card for your site, with a live preview.

Catalog & ads

Sell inside the chat, and fill it from your ads

Send products from any chat and get carts back as orders. From Basic, take payment with WhatsApp Pay (India) and start chats with Click-to-WhatsApp ads.

Product catalog · every plan

A product catalog your team sends from the inbox

Products live in Fliok, mirrored to Meta. A number shared with the WhatsApp Business app receives carts but cannot send products.

  • Send one product, several or the whole catalog
  • Carts arrive in the inbox as orders
  • Take payment in the chat with WhatsApp Pay (Basic and up, India)
  • Show the catalog on your WhatsApp profile, or turn carts off
More on the product catalog
The dashboard’s own interface, shown with sample data.

Click-to-WhatsApp ads · Basic and up

Create the ad, then see what every chat cost

Pick the audience, daily budget, image and message. Nothing is spent until an admin publishes the ad and confirms the budget.

  • Spend, conversations, cost per conversation and leads
  • Pause or resume an ad from Fliok
  • Every ad lead attributed, including ads made in Ads Manager
  • Free 72-hour entry-point window tracked per lead
More on click-to-WhatsApp ads
Illustration: a woman at a café table, smiling at her phone
The dashboard’s own interface, shown with sample data.

Product Catalog

Create or connect a Meta catalog; edit products in Fliok and changes mirror to Meta.
Basic & up

WhatsApp Pay

Payment requests paid inside WhatsApp, into your Razorpay or PayU. India only.
Learn more
Basic & up

Shopify & WooCommerce

Order events send your chosen template, with COD confirmation and Shopify cart recovery.

Instagram · Add-on · Basic and up

Instagram, in a section beside WhatsApp

DMs, comments, posts and insights, worked by the same team as WhatsApp. An add-on on Basic and up: ₹499/month, cancel any time. Prices exclude 18% GST.

Answer DMs and comments where you answer WhatsApp

Instagram Direct gets its own shared inbox; comments and @mentions arrive in one list to answer in public or by DM.

More on Instagram in Fliok
The dashboard’s own interface, shown with sample data.
Add-on

Instagram DM Inbox

A shared Instagram Direct inbox. The AI can answer inside the 24-hour window.
Learn more
Add-on

Posts, Reels & Stories

Publish now or schedule up to 75 days ahead, on one calendar.
Learn more
Add-on

Comments & Mentions

Reply in public or once by DM, hide or delete. AI replies once an admin allows them.
Learn more
Add-on

Insights & Instagram Ads

Who answered DMs and how fast, reach and top posts. Boost a post, saved paused.
Learn more

Automations & bots

The routine work, done for you

Rules, auto replies, chatbots and WhatsApp Flows, on Basic and above.

Rules, auto replies and no-code bots

Auto replies cover the first message, closed hours and slow moments; bots and Flows collect answers inside the chat.

  • Triggers on a keyword, button, intent or any message
  • Native WhatsApp Flows: forms that open inside the chat
  • Hand off to a person whenever the bot is done
More on chatbots & automations
Illustration: a young man on his sofa in the evening, smiling at a reply on his phone
The dashboard’s own interface, shown with sample data.
Basic & up

Automations

When-then rules: tag, assign, send a template, create a task, notify or call a webhook.
Basic & up

Auto Replies

Welcome, away and delayed replies with your hours. Once per chat a day; never to opted-out contacts.
Basic & up

Bot & Flow Starters

15 chatbot starters you can play through, and 10 WhatsApp Flow starters.

Analytics

See what WhatsApp is doing, in rupees

On Pro and above: sent, delivered, read and failed by Meta category, with spend in rupees. Home's daily counts are on every plan.

Spend, failures and team speed in one place

Spend estimated at Meta India rates per category, failures grouped by Meta’s reason, and how fast each teammate answers.

  • Any date range; marketing, utility, auth and service split out
  • Active and replied conversations in the period
More on analytics
Illustration: a printed report on a desk beside rupee coins, a phone and two cups of chai
The dashboard’s own interface, shown with sample data.
Pro

Failure Reasons

Failed sends grouped by the reason Meta gave, so the fix is obvious.
Pro

Team Performance

Opened, resolved and missed chats, bot or person, and response times; export as CSV.

Home Dashboard

Today’s unread, awaiting-reply and sent counts, a setup checklist and number health.

Developers & control

Everything the dashboard does, your systems can do too

A REST API, signed webhooks, API keys and an audit log on Pro and Enterprise; roles on every plan.

Send, read, and get pushed

Authenticate with a Bearer key you issue. Webhooks push inbound messages and status changes, signed with HMAC-SHA256.

  • Send messages and upload media over HTTP
  • Read messages, conversations, contacts and templates
  • Create WhatsApp templates programmatically
Read the API docs
Illustration: a developer at a desk with two monitors
Send a WhatsApp messagePOST
1POST /api/v1/send
2Authorization: Bearer wa_your_api_key
3Content-Type: application/json
4
5{
6  "to": "+919876543210",
7  "type": "text",
8  "text": "Hi Rahul! Your order is ready."
9}

Response200 OK

{ "ok": true, "messageId": "…" }

Pro

API Keys

Bearer keys with an optional expiry, a last-used time and instant revocation.
Pro

Audit Log

Exports, key creation and billing changes, with who did it and when.

Roles & Access Control

Owner, admin, agent and viewer decide who sends, configures or only reads.

Plans

Which plan has what

Inbox, templates, apps and the catalog on every plan; broadcasts, automation, CRM and AI from Basic; API and analytics from Pro; Instagram as an add-on on Basic and up.

View full pricing breakdown

Swipe the table sideways to see every plan →

FeatureFreeBasicPro
Contacts1005,000Unlimited
Outgoing messages / month10010,000100,000
BroadcastsNoneUnlimitedUnlimited
Team seats1615
Shared team inbox, quick replies & templates
Product catalog — send products, receive orders (sending needs a Cloud API number)
Apps, push alerts & multiple workspaces
Onboarding assistance
Broadcast scheduling
Chatbots, WhatsApp Flows & auto replies
CRM, lead capture & automations
Click-to-WhatsApp ads & ad attribution
WhatsApp Pay (India)
Instagram — add-on, ₹499/monthAdd-onAdd-on
AI sales agent & reply suggestions
REST API, webhooks & audit log
Analytics in ₹ & team performance

Prices exclude 18% GST.

Coming soon

What’s on the roadmap

Not shipped yet, and no dates promised.

Soon

Voice Note Transcription

Voice notes turned into text: searchable in the inbox and readable by the AI agent.

Soon

Multi-WABA Management

Several WhatsApp Business Accounts in one workspace. Today: one workspace per brand, switched on one login.

Have a feature idea? Submit a request →

Start building on WhatsApp today

Free forever plan, no setup fees.

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Free forever plan · Keep your WhatsApp app