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Template library

WhatsApp message templates, written to Meta’s rules

Start from 42 ready-made templates, the same ones in the library inside your Fliok dashboard, or from 18 short drafts. See each one the way your customer receives it, adapt it, and submit it to Meta from Fliok.

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Starting points, not pre-approved templates: approval is always Meta’s call.

Ready-made templates in the dashboard library
42
Categories, from festivals to healthcare
7
Short drafts to copy and adapt
18
Meta categories: marketing, utility, authentication
3

Ready-made library

Browse 42 ready‑made templates

Every one is written to Meta’s structure rules, with a header, body, footer and buttons. In your dashboard you open one, rename it, swap the example links for your own and submit it; Fliok will not submit while an example link is still in place.

All 42 templates · highlighted words are the parts you fill in per customer

  • Diwali offer

    A festive discount with a coupon code, sent in the week before Diwali.

    Marketing

    Diwali offers are here

    Hi Priya, the festival of lights is here and so are our brightest deals! 🪔 Enjoy 20% off on our entire festive range until 2 November. Light up your home and treat your loved ones to something special this Diwali. Use the code below at checkout.

    Reply STOP to unsubscribe

    10:30
    Shop the sale
    Copy offer code
    diwali_festive_offer

  • Order confirmed

    Sent the moment an order is placed, with a link to its details.

    Utility

    Order confirmed

    Hi Priya, thank you for shopping with us! Your order #ORD-10482 worth ₹2,499 is confirmed. It should reach you by 12 October, and we will message you again once it ships.

    Need help? Reply to this message.

    10:30
    View order
    order_confirmed

  • Appointment reminder

    The day-before reminder, with buttons to confirm or ask for another time.

    Utility

    Appointment reminder

    Hi Nisha, this is a reminder of your appointment with Dr. Rao on Friday, 10 October at 11:30 am. Please arrive five minutes early. If you need to change the time, tap a button below and we will help you.

    10:30
    Confirm
    Reschedule
    appointment_reminder

  • Course enquiry follow-up

    Follows up an enquiry with the brochure and a way to reach a counsellor.

    Marketing

    About the course you asked for

    Hi Ishaan, thanks for your interest in our Data Analytics programme. The next batch starts on 3 November and seats are filling up. Download the brochure to see the syllabus, schedule and fees, or tap below to speak with a counsellor.

    Reply STOP to unsubscribe

    10:30
    Download brochure
    Talk to a counsellor
    course_enquiry_followup

  • Site visit confirmed

    Confirms a scheduled site visit and names who will meet the buyer.

    Utility

    Site visit confirmed

    Hi Arjun, your site visit to Green Meadows is confirmed for Sunday, 12 October at 11:00 am. Our relationship manager Rakesh will meet you at the site office. Tap below for directions, or reply here if you need to reschedule.

    10:30
    Get directions
    site_visit_confirmation

  • Clinic appointment

    Confirms a consultation and asks the patient to bring previous reports.

    Utility

    Appointment confirmed

    Hello Mr Banerjee, your appointment with Dr. Kavita Menon is confirmed for Thursday, 9 October at 5:30 pm. Please bring any previous prescriptions or reports with you. Reply here if you need to cancel or change the time.

    10:30
    Call the clinic
    clinic_appointment_confirmation

One-time passcode templates aren't in the library on purpose: Meta approves them only in its own fixed format.

Quick drafts

18 short drafts to adapt

One-message starting points for e-commerce, lead generation, reminders, support, finance and re-engagement. Copy one, then build it out in the template editor.

Placeholders in {{double brackets}} become numbered variables ({{1}}, {{2}}…) in the template editor, each with a sample value for Meta.

  • Order Confirmation

    UtilityE-Commerce

    Hi {{name}}, your order #{{order_id}} has been confirmed! 🎉 Expected delivery: {{date}}. Track here: {{link}}

    12:00

  • Abandoned Cart Recovery

    MarketingE-Commerce

    Hey {{name}}! You left something behind 👀 Your cart is waiting. Complete your purchase and get 10% off with code COMEBACK. Shop now: {{link}}

    12:00

  • Shipping Update

    UtilityE-Commerce

    Great news {{name}}! Your order #{{order_id}} has been shipped 📦 Track your delivery: {{tracking_link}}

    12:00

  • Welcome New Lead

    MarketingLead Gen

    Hi {{name}}, thanks for your interest in {{product}}! 👋 I'm {{agent}} and I'd love to understand your requirements. Are you available for a quick call?

    12:00

  • Demo Invite

    MarketingLead Gen

    Hi {{name}}, would you like to see {{product}} in action? Book a free 20-min demo: {{link}} — we'll show you exactly how to {{benefit}}.

    12:00

  • Appointment Reminder

    UtilityReminders

    Hi {{name}}, this is a reminder for your appointment tomorrow at {{time}} 📅 Reply YES to confirm or NO to reschedule.

    12:00

Approval

How to get your template approved

Four steps to get a WhatsApp template submitted and approved. Approval times are decided by Meta, not by us — many come back within a day or two.

  1. 01

    Choose a category

    Select Marketing, Utility or Authentication based on what the message is for.
  2. 02

    Write the template

    Follow Meta’s guidelines: use numbered variables with sample values and avoid spammy language.
  3. 03

    Submit via Fliok

    Submit it straight from your Fliok dashboard with one click.
  4. 04

    Get approved

    Meta reviews the template and Fliok syncs the real status back to your dashboard.

Guidelines

Template writing rules

Follow these guidelines to maximise your approval rate and avoid rejections.

Do
  • Use placeholders like {{name}} for personalisation
  • Include clear opt-out instructions for marketing templates
  • Keep utility messages factual and transaction-related
Don’t
  • Include promotional content in utility templates
  • Use ALL CAPS or excessive punctuation!!!
  • Include URLs that don’t match your registered domain
Meta’s structure rules
  • Variables are numbered {{1}}, {{2}}… in order, each with a sample value
  • No variable at the very start or end of the body, and none side by side
  • At least three words of text for every variable
  • No emoji, line breaks or formatting in headers, footers and button labels

Pro tip: Fliok's template editor collects the example values Meta requires for each variable and warns you when the template structure is invalid, so you catch the obvious rejections before you submit.

Need industry-specific templates?

Tell us your industry and use case and we'll draft templates tailored to your business, written to Meta's guidelines. Final approval is always Meta's call.

Talk to us

Use these templates in Fliok

Copy a draft or open a library template, adjust it in the template editor, and submit it to Meta from your dashboard.

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