WhatsApp Message Templates
Copy and customise these WhatsApp template drafts, then paste them into the Fliok template editor and submit them to Meta. 18 starting points across every major use case.
How to Get Your Template Approved
Four steps to get a WhatsApp template submitted and approved. Approval times are decided by Meta, not by us — many come back within a day or two.
Choose Category
Select Marketing, Utility, or Authentication based on your message purpose.
Write Template
Follow Meta guidelines — use placeholders, avoid spammy language.
Submit via Fliok
Submit directly from your Fliok dashboard with one click.
Get Approved
Meta reviews the template and Fliok syncs the real status back to your dashboard.
Template Writing Rules
Follow these guidelines to maximise your approval rate and avoid rejections.
DO
- Use placeholders like {{name}} for personalisation
- Include clear opt-out instructions for marketing templates
- Keep utility messages factual and transaction-related
DON'T
- Include promotional content in utility templates
- Use ALL CAPS or excessive punctuation!!!
- Include URLs that don't match your registered domain
Pro tip: Fliok's template editor collects the example values Meta requires for each variable and warns you when the template structure is invalid — so you catch the obvious rejections before you submit.
Browse All Templates
18 drafts ready to copy and customise
Order Confirmation
Hi {{name}}, your order #{{order_id}} has been confirmed! 🎉 Expected delivery: {{date}}. Track here: {{link}}
Variables in {{double brackets}} are replaced with real values
Abandoned Cart Recovery
Hey {{name}}! You left something behind 👀 Your cart is waiting. Complete your purchase and get 10% off with code COMEBACK. Shop now: {{link}}
Variables in {{double brackets}} are replaced with real values
Shipping Update
Great news {{name}}! Your order #{{order_id}} has been shipped 📦 Track your delivery: {{tracking_link}}
Variables in {{double brackets}} are replaced with real values
Welcome New Lead
Hi {{name}}, thanks for your interest in {{product}}! 👋 I'm {{agent}} and I'd love to understand your requirements. Are you available for a quick call?
Variables in {{double brackets}} are replaced with real values
Demo Invite
Hi {{name}}, would you like to see {{product}} in action? Book a free 20-min demo: {{link}} — we'll show you exactly how to {{benefit}}.
Variables in {{double brackets}} are replaced with real values
Appointment Reminder
Hi {{name}}, this is a reminder for your appointment tomorrow at {{time}} 📅 Reply YES to confirm or NO to reschedule.
Variables in {{double brackets}} are replaced with real values
Payment Due
Hi {{name}}, your payment of ₹{{amount}} is due on {{date}}. Pay now: {{payment_link}} 💳 Need help? Reply to this message.
Variables in {{double brackets}} are replaced with real values
Ticket Resolved
Hi {{name}}, your support ticket #{{ticket_id}} has been resolved ✅ If you have further questions, just reply to this message.
Variables in {{double brackets}} are replaced with real values
Feedback Request
Hi {{name}}, how was your experience with us? Rate us: ⭐⭐⭐⭐⭐ Your feedback helps us improve. Thank you! 🙏
Variables in {{double brackets}} are replaced with real values
Loan Approval
Congratulations {{name}}! 🎊 Your loan of ₹{{amount}} has been approved. Disbursement will happen in {{days}} working days. Reference: {{ref_id}}
Variables in {{double brackets}} are replaced with real values
EMI Reminder
Hi {{name}}, your EMI of ₹{{amount}} is due on {{date}}. Pay via: {{link}} 💰 Early payment discount available. Questions? Call {{number}}.
Variables in {{double brackets}} are replaced with real values
Win-Back Campaign
Hey {{name}}, we miss you! 💚 It's been {{days}} days since your last purchase. Here's a special offer just for you: {{offer}}. Valid till {{expiry}}.
Variables in {{double brackets}} are replaced with real values
Flash Sale Announcement
🔥 FLASH SALE! Get {{discount}}% off on {{product_category}} for next {{hours}} hours only. Shop now: {{link}} Hurry, limited stock!
Variables in {{double brackets}} are replaced with real values
New Product Launch
Hey {{name}}! Meet our newest addition: {{product_name}} 🎉 Be among the first to try it. Exclusive early-bird price: ₹{{price}}. Order here: {{link}}
Variables in {{double brackets}} are replaced with real values
Referral Program
Hi {{name}}, share your referral code {{code}} with friends and earn ₹{{reward}} for each signup! Your friends get {{discount}}% off too. 🎁
Variables in {{double brackets}} are replaced with real values
Service Follow-up
Hi {{name}}, how was your service experience on {{date}}? Your feedback helps us improve. Rate us: {{link}}
Variables in {{double brackets}} are replaced with real values
Document Ready
Your {{document_type}} is ready for download. Access it here: {{link}} This link expires in {{hours}} hours. Reference: {{ref_id}}
Variables in {{double brackets}} are replaced with real values
OTP Verification
Your Fliok verification code is: {{otp}}. Valid for 10 minutes. Do not share this code with anyone.
Variables in {{double brackets}} are replaced with real values
Need Industry-Specific Templates?
Tell us your industry and use case and we'll draft templates tailored to your business, written to Meta's guidelines. Final approval is always Meta's call.
Use These Templates in Fliok
Copy a draft, paste it into the template editor, and submit it to Meta from your dashboard.
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