Free plan
The free WhatsApp Business API plan, and its limits
One number on Meta’s official API: 1 user, 100 contacts and 100 outgoing messages a month. Meta still charges per message.
No time limit · keep your WhatsApp Business App
What you get
Everything on the Free plan
The pricing page’s Free card, exclusions included.
- WhatsApp Business API on Meta Cloud API
- Keep the WhatsApp Business App on your phone (coexistence)
- 100 contacts
- 1 user
- Up to 100 outgoing messages / month
- Unlimited inbound conversations
- Team inbox, quick replies & templates synced with Meta
- Product catalog — send products, receive orders
- Website chat widget & WhatsApp button
- Business page with your link and QR code — Chat, Call and directions
- Web push; works on Android, iPhone and desktop
- Multiple workspaces on one login
- Zusta AI Assistant: 20 messages a day
- Onboarding assistance
- No broadcasts — on Basic
- No automation & CRM — on Basic
- No API & webhooks — on Pro
- No AI sales agent — on Basic
- No invoices or bookings — on Basic
The limits
What the Free plan caps
Incoming messages are never limited.
- Contacts
- 100 stored contacts
- Users
- 1 (the owner)
- Outgoing messages
- Up to 100 a month, reset at the start of each calendar month
- Broadcasts
- None. They start on Basic.
- Chatbots, automations and CRM
- Not included. They start on Basic.
- Invoices and bookings
- Not included. They start on Basic.
- AI agent
- Not included. It starts on Basic.
- API and analytics
- Not included. They start on Pro.
Meta’s charges
What still costs money
Meta’s rule on every platform, not ours.
- TemplatesCharged per delivered message, by the recipient’s country: to India, about ₹0.8631 marketing, ₹0.115 utility or authentication. Rates for every country.
- Free-form API repliesSince 1 October 2026, at the utility rate (₹0.115 to India) after the free tier (Meta’s rules).
- FreeIncoming messages, the first 1,000 service messages a month per number (Meta’s pricing), replies typed in the Business app, and the free window after an ad lead.
- Billed to your own accountMeta bills you directly; nothing passes through or is added by Fliok. Full breakdown: API pricing in India.
Meta’s rules checked on 5 October 2026. If Meta’s pages disagree, Meta is right.
Getting started
From sign-up to first reply
- 01
Sign up free
No fee and no time limit. - 02
Connect your number
Keep the Business App on it (coexistence) or use a new one. A few minutes. - 03
Get your name and templates approved
Submit them from Fliok; Meta reviews on its own timetable. - 04
Answer from the inbox
From Fliok, its apps, or the Business App on your phone.
When to upgrade
Outgrown Free?
A paid plan is charged when you subscribe; cancel any time, and the plan runs to the end of the period you paid for.
Basic · ₹1,999 a month
10,000 messages a month, unlimited broadcasts, 5,000 contacts, 6 seats, chatbots, automations, the CRM and the AI agent (₹0.50 a reply).
Pro · ₹4,499 a month
Unlimited contacts, 100,000 messages a month, 15 seats, the REST API, webhooks and analytics in your billing currency.
Prices exclude 18% GST.
Access on Fliok’s Free plan is: no fee, no time limit. Meta still charges per delivered template and, since 1 October 2026, per free-form reply after 1,000 a month, billed to your own account. Incoming messages and the free window after an ad lead stay free.
Yes. Coexistence works on the Free plan: the app keeps working on your phone, and the same number appears in the Fliok inbox.
No; broadcasts start on Basic, with no cap. On Free you can send a template to one contact at a time, within 100 outgoing messages a month.
Fliok stops that action and names the limit. Nothing is deleted, incoming messages are never blocked, and the message allowance resets each calendar month.
No. The Free plan has no end date. Basic and Pro are charged when you subscribe, and you can go back to Free by cancelling: you keep the paid plan until the end of the period you paid for.
Start on the free plan today
No setup fee, no time limit.
Free forever plan · Keep your WhatsApp app