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Free plan

The free WhatsApp Business API plan, and its limits

One number on Meta’s official API: 1 user, 100 contacts and 100 outgoing messages a month. Meta still charges per message.

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No time limit · keep your WhatsApp Business App

What you get

Everything on the Free plan

The pricing page’s Free card, exclusions included.

  • WhatsApp Business API on Meta Cloud API
  • Keep the WhatsApp Business App on your phone (coexistence)
  • 100 contacts
  • 1 user
  • Up to 100 outgoing messages / month
  • Unlimited inbound conversations
  • Team inbox, quick replies & templates synced with Meta
  • Product catalog — send products, receive orders
  • Website chat widget & WhatsApp button
  • Business page with your link and QR code — Chat, Call and directions
  • Web push; works on Android, iPhone and desktop
  • Multiple workspaces on one login
  • Zusta AI Assistant: 20 messages a day
  • Onboarding assistance
  • No broadcasts — on Basic
  • No automation & CRM — on Basic
  • No API & webhooks — on Pro
  • No AI sales agent — on Basic
  • No invoices or bookings — on Basic

The limits

What the Free plan caps

Incoming messages are never limited.

Contacts
100 stored contacts
Users
1 (the owner)
Outgoing messages
Up to 100 a month, reset at the start of each calendar month
Broadcasts
None. They start on Basic.
Chatbots, automations and CRM
Not included. They start on Basic.
Invoices and bookings
Not included. They start on Basic.
AI agent
Not included. It starts on Basic.
API and analytics
Not included. They start on Pro.

Meta’s charges

What still costs money

Meta’s rule on every platform, not ours.

Meta’s rules checked on 5 October 2026. If Meta’s pages disagree, Meta is right.

Getting started

From sign-up to first reply

  1. 01

    Sign up free

    No fee and no time limit.
  2. 02

    Connect your number

    Keep the Business App on it (coexistence) or use a new one. A few minutes.
  3. 03

    Get your name and templates approved

    Submit them from Fliok; Meta reviews on its own timetable.
  4. 04

    Answer from the inbox

    From Fliok, its apps, or the Business App on your phone.

When to upgrade

Outgrown Free?

A paid plan is charged when you subscribe; cancel any time, and the plan runs to the end of the period you paid for.

Basic · ₹1,999 a month

10,000 messages a month, unlimited broadcasts, 5,000 contacts, 6 seats, chatbots, automations, the CRM and the AI agent (₹0.50 a reply).

Pro · ₹4,499 a month

Unlimited contacts, 100,000 messages a month, 15 seats, the REST API, webhooks and analytics in your billing currency.

Every plan on the pricing page

Got questions?

Frequently asked questions

Anything else, ask us.

Is the WhatsApp Business API really free?

Access on Fliok’s Free plan is: no fee, no time limit. Meta still charges per delivered template and, since 1 October 2026, per free-form reply after 1,000 a month, billed to your own account. Incoming messages and the free window after an ad lead stay free.

Can I keep using the WhatsApp Business App?

Yes. Coexistence works on the Free plan: the app keeps working on your phone, and the same number appears in the Fliok inbox.

Can I send broadcasts on the Free plan?

No; broadcasts start on Basic, with no cap. On Free you can send a template to one contact at a time, within 100 outgoing messages a month.

What happens when I reach the limit?

Fliok stops that action and names the limit. Nothing is deleted, incoming messages are never blocked, and the message allowance resets each calendar month.

Does the Free plan end?

No. The Free plan has no end date. Basic and Pro are charged when you subscribe, and you can go back to Free by cancelling: you keep the paid plan until the end of the period you paid for.

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Free forever plan · Keep your WhatsApp app