IndiaMART integration
IndiaMART enquiries, straight into your WhatsApp CRM
Every IndiaMART enquiry lands in Fliok as a lead, never twice, ready for a WhatsApp reply.
Basic and upIndiaMART Push APINo duplicate leads

- Buyer
- Nandini Rangan
- Product
- Steel water tank · 1000 L
- City
- Pune, Maharashtra
- Type
- Direct enquiry
- Interested in
- Steel water tank · 1000 L
- City
- Pune
- Message
- Price for 5 units, delivered?
Yes please
10:44What it does
What you get with IndiaMART
Drawn with the dashboard’s own pieces, with sample data.
Every enquiry becomes a lead
Buyer, product, city and message, tagged by kind: enquiry, buy-lead, call or catalog view.
NNandini Rangan+91 97••• ••532New lead- Interested in
- Steel water tank · 1000 L
- City
- Pune
- Message
- Price for 5 units, delivered?
IndiaMARTindiamart-enquiryR RiyaNo duplicates
Matched by phone and IndiaMART’s enquiry id. Ten-digit numbers are read as +91.
Recent captures- Nandini RanganNewSteel water tank · IndiaMART · just now
- Kabir KhanCame in again ×2Pressure pump · IndiaMART · 12 min ago
- Vivek KurianNewBuy-lead · IndiaMART · 1 h ago
A number already in the CRM is updated, never duplicatedRouted to the right person
Routing rules hand IndiaMART leads to chosen teammates, in turn or by share.
Lead routing1IndiaMART enquiriesIndiaMARTRVRiya 60% · Varun 40%2Website formsWebsiteSShruti 100%Skips anyone set to AwayFollow up on WhatsApp
An automation sends an approved template or books a call-back task.
AutomationOnWhenA new lead arrives · source is IndiaMARTSend templatefirst_replyCreate taskCall back · due in 1 hour
Setup
Connect IndiaMART in 4 steps
- 1In Fliok
Copy your IndiaMART link
Settings → Integrations → IndiaMART: turn on lead capture and copy the link.
- 2In IndiaMART
Open the Push API
Lead Manager → ⋮ menu → Import/Export Leads → Push API.
- 3In IndiaMART
Paste the link
Choose “Other”, paste it as the Webhook Listener URL and confirm the OTP.
- 4In Fliok
Watch leads arrive
New enquiries appear in Leads within moments. Test pushes are ignored.
Good to know
- Needs a paid IndiaMART seller account with the Leads API add-on.
- Only enquiries after the Push API is on. Import older ones from CSV or Excel.
- No message goes out by itself: add an automation (a template, outside 24 hours).
- Every lead counts toward your contact limit. Over it, the lead is still saved and you are told.
Do I need a paid IndiaMART plan?
Yes. IndiaMART’s Push API needs a paid seller account and its Leads API add-on. That is IndiaMART’s requirement, not Fliok’s.
Will old IndiaMART enquiries come in?
No, only enquiries after the Push API is switched on. Import older leads from a CSV or Excel file instead.
Does it work with JustDial and property portals too?
Yes. The same capture link has presets for JustDial, Housing.com, 99acres, MagicBricks and Sulekha, each with its own setup page.
Which plan do I need?
Basic or above: lead capture is part of Automation & CRM.
Connect IndiaMART to WhatsApp
Start on the Free plan, then connect IndiaMART on Basic or higher.
Free forever plan · Keep your WhatsApp app