IndiaMART integration
IndiaMART enquiries, straight into your WhatsApp CRM
Fliok receives IndiaMART enquiries through IndiaMART’s Push API and turns each one into a lead in the built-in CRM, with the buyer’s details, the product they asked about and their message. A number already in the CRM is updated, never duplicated. It needs a paid IndiaMART seller account with the Leads API add-on, and Fliok’s Basic plan or above.
IndiaMART Push API → your capture link · Basic and above
What it does
What the IndiaMART integration does
Every enquiry becomes a lead
Name, mobile, email, company, city, state, pincode and address are filled in, the product goes into the lead’s interest, and the subject and message are saved as a note. The source is recorded as IndiaMART.
No duplicates
Leads are matched by phone number and by IndiaMART’s enquiry id, so a repeat enquiry updates the existing lead. Ten-digit numbers are read as Indian (+91) numbers.
Routed to the right person
Your CRM routing rules can give IndiaMART leads to particular teammates, in turn or by weight.
Follow up on WhatsApp
Automations can act on new IndiaMART leads, for example creating a call task or sending an approved template.
Setup
Connect IndiaMART in 4 steps
- 01
Turn on lead capture in Fliok
In Settings → CRM → Lead capture, switch capture on and copy your private capture link with the IndiaMART preset. - 02
Open the Push API in IndiaMART
In IndiaMART’s Lead Manager, open the ⋮ menu → Import/Export Leads → Push API. - 03
Paste the link
Choose “Other”, paste the capture link as the Webhook Listener URL and confirm the OTP IndiaMART sends. - 04
Watch leads arrive
New enquiries appear in Leads within moments. Test pushes from IndiaMART with placeholder numbers are ignored.
Good to know
Limits and plan
- Plan
- Basic and above
- How it connects
- IndiaMART Push API → your capture link
- IndiaMART’s Push API needs a paid seller account with the Leads API add-on. Only enquiries that arrive after it is switched on are pushed.
- Nothing is pulled from IndiaMART: leads arrive only when IndiaMART pushes them.
- Fliok does not send a WhatsApp message by itself when a lead arrives; set up an automation if you want one, and outside a 24-hour window it must be an approved template.
- Every lead is a contact, so your plan’s contact limit applies.
Yes. IndiaMART’s Push API is available with a paid seller account and its Leads API add-on. That is IndiaMART’s requirement, not Fliok’s.
No. IndiaMART pushes only enquiries that arrive after the Push API is switched on. You can import older leads from a CSV or Excel file instead.
Yes. The same capture link has presets for JustDial, Housing.com, 99acres, MagicBricks and Sulekha, as well as website forms, Zapier, Make, Pabbly and Google Sheets.
Connect IndiaMART to WhatsApp
Start on the Free plan, then connect IndiaMART on Basic or higher.
Free forever plan · Keep your WhatsApp app · GST invoice on every payment