IndiaMART integration
IndiaMART enquiries, straight into your WhatsApp CRM
Every IndiaMART enquiry lands in Fliok as a lead, never twice, ready for a WhatsApp reply.
Basic and upIndiaMART Push APINo duplicate leads
- Buyer
- Ananya Iyer
- Product
- Steel water tank · 1000 L
- City
- Pune, Maharashtra
- Type
- Direct enquiry
- Interested in
- Steel water tank · 1000 L
- City
- Pune
- Message
- Price for 5 units, delivered?
Yes please
10:44What it does
What you get with IndiaMART
Drawn with the dashboard’s own pieces, with sample data.
Every enquiry becomes a lead
Buyer, product, city and message, tagged by kind: enquiry, buy-lead, call or catalog view.
AAnanya Iyer+91 97••• ••532New lead- Interested in
- Steel water tank · 1000 L
- City
- Pune
- Message
- Price for 5 units, delivered?
IndiaMARTindiamart-enquiryR RiyaNo duplicates
Matched by phone and IndiaMART’s enquiry id. Ten-digit numbers are read as +91.
Recent captures- Ananya IyerNewSteel water tank · IndiaMART · just now
- Kabir KhanCame in again ×2Pressure pump · IndiaMART · 12 min ago
- Vivek NairNewBuy-lead · IndiaMART · 1 h ago
A number already in the CRM is updated, never duplicatedRouted to the right person
Routing rules hand IndiaMART leads to chosen teammates, in turn or by share.
Lead routing1IndiaMART enquiriesIndiaMARTRARiya 60% · Arjun 40%2Website formsWebsiteNNeha 100%Skips anyone set to AwayFollow up on WhatsApp
An automation sends an approved template or books a call-back task.
AutomationOnWhenA new lead arrives · source is IndiaMARTSend templatefirst_replyCreate taskCall back · due in 1 hour
Setup
Connect IndiaMART in 4 steps
- 1In Fliok
Copy your IndiaMART link
Settings → Integrations → IndiaMART: turn on lead capture and copy the link.
- 2In IndiaMART
Open the Push API
Lead Manager → ⋮ menu → Import/Export Leads → Push API.
- 3In IndiaMART
Paste the link
Choose “Other”, paste it as the Webhook Listener URL and confirm the OTP.
- 4In Fliok
Watch leads arrive
New enquiries appear in Leads within moments. Test pushes are ignored.
Good to know
- Needs a paid IndiaMART seller account with the Leads API add-on.
- Only enquiries after the Push API is on. Import older ones from CSV or Excel.
- No message goes out by itself: add an automation (a template, outside 24 hours).
- Every lead counts toward your contact limit. Over it, the lead is still saved and you are told.
Yes. IndiaMART’s Push API needs a paid seller account and its Leads API add-on. That is IndiaMART’s requirement, not Fliok’s.
No, only enquiries after the Push API is switched on. Import older leads from a CSV or Excel file instead.
Yes. The same capture link has presets for JustDial, Housing.com, 99acres, MagicBricks and Sulekha, each with its own setup page.
Basic or above: lead capture is part of Automation & CRM.
Connect IndiaMART to WhatsApp
Start on the Free plan, then connect IndiaMART on Basic or higher.
Free forever plan · Keep your WhatsApp app