Fliok Product

WhatsApp Analytics

See What You Sent, What Landed, and What It Cost

Delivery, reads, failures and estimated Meta spend — in rupees, split by message category, over any date range you choose.

WhatsApp Analytics
Spend Reported in Rupees
4
Message Categories Split Out
By reason
Failure Breakdown
Any range
Custom Date Reporting

Everything Included

Sent, delivered, read and failed over any date range
Split by Meta category: marketing, utility, auth, service
Estimated conversation spend in ₹ at Meta India rates
Failure breakdown grouped by the reason Meta returned
Campaign-level delivery and read rates
Contact and conversation growth over time
Contact list export as CSV
Same data available through the REST API

How It Works

01

Send Your Campaign

Everything sent through Fliok is tracked automatically — there is nothing to configure.

02

Watch It Land

Delivery and read receipts arrive from Meta and update your dashboard as the campaign runs.

03

Fix and Improve

Use the failure breakdown to find the real cause, then adjust your templates, timing or list.

Who It's For

Built for These Industries

E-CommerceSaaSDigital AgenciesHealthcareEducationBanking
Seeing spend split by category in rupees changed how we plan campaigns. We finally know what marketing volume actually costs us versus support.
SB
Siddharth Bose
Head of Growth, PayCart

Frequently Asked Questions

What metrics does Fliok track?

Messages sent, delivered, read and failed; the same figures split by Meta message category; estimated conversation spend in rupees per category; campaign-level delivery and read rates; failure counts grouped by the reason Meta returned; and contact and conversation growth over the period.

Is the spend figure my actual Meta bill?

No — it is an estimate, calculated from your conversation counts and Meta's published India rates. Your real bill comes from Meta, against your own WhatsApp Business account. Use our figure for planning and Meta Business Manager for accounting.

Can I export my data?

Contacts export as CSV from the contacts page, and the same message, conversation and contact data is readable through the public REST API if you want it in your own BI tool.

Why did my messages fail?

The failure breakdown groups failures by Meta's own error reason, which usually names the fix directly: the 24-hour customer service window had closed, a template parameter did not match what was approved, or the number was unreachable.

Ready to Get Started?

Start free today — no credit card required.

Fliok - WhatsApp Business Platform