WhatsApp Analytics: See what you sent, what landed and what it cost
Delivery, reads, failures and estimated Meta spend, split by message category, over any date range.
Pro and above · the Home page’s daily counts on every plan · ₹100 of AI replies with your first paid plan (about 200 replies)
- Meta spend, in the currency Meta bills you in
- Your currency
- Message categories split out
- 4
- Failure breakdown
- By reason
- Custom date reporting
- Any range
What it does
Everything in WhatsApp Analytics
- Sent, delivered, read and failed, any range
- Split by marketing, utility, auth and service
- Estimated Meta spend, by recipient country
- Failures grouped by Meta’s reason
- Campaign delivery and read rates
- Active and replied conversations
- Who answered: a person, a bot or the AI
- Home page: today’s unread, waiting and sent
Failure breakdown
Failures grouped by the reason Meta gave
Meta’s own reason usually names the fix: a closed 24-hour window, a mismatched template parameter, an unreachable number.
- Over any date range you choose
Team performance
How quickly your team answers
Chats opened, resolved and missed, with first-response and resolution times for the team and each teammate.
- A row per teammate, exportable as CSV
- Missed: no reply before the 24-hour window closed
- Phone-app replies stop the clock
| Agent | Assigned | Resolved | Avg first response |
|---|---|---|---|
| R Riya Sen | 64 | 52 | 4m |
| V Varun Das | 48 | 37 | 9m |
| A Aditi Rao | 12 | 11 | 6m |
Your data
Take the numbers anywhere
Export contacts as CSV, or read messages, conversations and contacts through the REST API into your own BI tool.
- Message and conversation counts through the API
{
"window": { "days": 30 },
"outbound": {
"sent": 5620,
"delivered": 5480,
"read": 4710,
"failed": 96,
"skipped": 41,
"byCategory": { "marketing": 820, "utility": 1460, … }
},
"inbound": { "total": 3890 },
"conversations": { "active": 612 }
}Drawn with the dashboard's own components, with sample data.
Getting started
Up and running in three steps
01Send your campaign
Everything sent through Fliok is tracked; there is nothing to configure.
02Watch it land
Meta’s delivery and read receipts update the dashboard as the campaign runs.
03Fix and improve
The failure breakdown names the cause; adjust templates, timing or list.
Who it’s for
Built for these industries
Where these conversations are part of everyday selling.
- E-Commerce
- SaaS
- Digital Agencies
- Healthcare
- Education
- Banking
Got questions?
Frequently asked questions
Straight answers about WhatsApp Analytics. Anything else, ask us.
What metrics does Fliok track?
Sent, delivered, read and failed, split by Meta category; estimated Meta spend in the currency Meta bills you in; campaign delivery and read rates; failures by Meta’s reason; and contact and conversation growth. For your team: chats opened, resolved and missed, with first-response and resolution times per teammate, exportable as CSV.
Is the spend figure my actual Meta bill?
No, it is an estimate from your delivered message counts and Meta’s published rates for each recipient’s country. Meta bills your own WhatsApp Business account; use our figure for planning and Meta Business Manager for accounting.
Can I export my data?
Contacts export as CSV, and message, conversation and contact data is readable through the public REST API for your own BI tool.
Why did my messages fail?
The failure breakdown groups failures by Meta’s own reason, which usually names the fix: a closed 24-hour customer service window, a template parameter that did not match, or an unreachable number.
Keep exploring
Related products
One contact record links every chat, campaign and sale.
See what landed and what it cost
Pro and above · the Home page’s daily counts on every plan
Free forever plan · Keep your WhatsApp app