Instagram insights and ads (Early access): See what works, then put a budget behind it

What happened on your Instagram inside Fliok, from Fliok’s own records: chats started, direct messages received, replies sent by the AI, by your team in Fliok and from the Instagram app, the median time to a first reply for the AI and for your team, and the chats waiting for a reply right now, with a chart of each day. The AI’s box counts its replies to DMs, its public replies to comments, the DMs it sent people who asked about price or details in a comment, the comments it left for your team and why, the chats it handed to a person, and what its Instagram replies cost from the AI wallet. Below that: comments answered, private replies, hidden and deleted comments and mentions; posts published, scheduled and failed from Fliok; and new Instagram leads. Days are counted in your workspace’s time zone.

Followers (with follows and unfollows once the account has 100 followers), views, reach, accounts engaged, interactions and taps on your profile buttons, plus likes, comments, saves and shares, a daily reach chart and your top 10 posts by views. Over 90 days, reach and accounts engaged are estimates and are marked as such.

The In Fliok half is Fliok’s own count and is at most a couple of minutes old. Instagram’s numbers are kept for a few hours; Refresh fetches them again, at most once every five minutes. Metrics Meta has retired, such as impressions and profile views, are not shown. An account connected before insights arrived needs to reconnect once.

Two: boost one of your posts, for engagement or for traffic to a link, or an ad that opens a chat in Instagram Direct, with a greeting and up to three tap-to-ask questions. These ads run on Instagram only, and Meta reviews each ad before it runs.

You do, through your own Facebook ad account, the same one your Click-to-WhatsApp ads use. Meta bills the spend to that account; it never passes through us. Every new ad is saved paused, and nothing is spent until an admin publishes it and confirms the daily budget.

Instagram connected, your Facebook ad account connected on the Ads page, and that connection including the Facebook Page your Instagram account is linked to. Creating ads is in early access as well, while Meta reviews our access to its ads tools.

Not yet: it is in early access. Available to early-access workspaces while Meta completes its review of our app. Until it is switched on for your workspace, the Instagram section stays hidden in your dashboard. Write to us if you would like to try it. It is on Basic and above, the same plans as the CRM and automations.