Instagram insights and ads: See what works, then put a budget behind it

Fliok’s own records, day by day in your workspace’s time zone: chats started, DMs received, replies by the AI, by your team and from the Instagram app, the median first reply for the AI and for your team, and chats waiting now. Below that, what the AI did (DM and comment replies, DMs to people who asked about price, comments left for your team and why, hand-offs and wallet spend), comments and mentions, posts published, scheduled and failed from Fliok, and new Instagram leads.

Followers (with follows and unfollows from 100 followers), views, reach, accounts engaged, interactions and profile-button taps, plus likes, comments, saves, shares, a daily reach chart and your top 10 posts by views. Over 90 days, reach and accounts engaged are estimates and marked as such.

The In Fliok half is at most a couple of minutes old; Instagram’s numbers are kept for a few hours, and Refresh fetches them again at most every five minutes. Metrics Meta has retired, such as impressions and profile views, are not shown, and an account connected before insights arrived needs to reconnect once.

Yes: up to 10 public Instagram business or creator accounts, next to your own. Fliok shows followers and how they changed over 7 and 30 days, posting pace, likes, comments and engagement, and where you rank on each. You also see their best posts of the last 30 days, with the ones that did twice their usual marked, the hashtags they use that you don’t, and when they post. Each account has its own page with its formats, weekly pace, follower history and every post read, and it all exports to CSV. Fliok reads each account’s last 50 posts once a day, or when you refresh, at most once an hour. Fliok’s AI can write a brief on what is working for them and what you could post, paid from your AI wallet. Follower changes appear once Fliok has watched an account that long. Instagram shares this only for public business and creator accounts, and like counts an owner has hidden show as hidden, never as zero.

Two: boost one of your posts for engagement or link traffic, or an ad that opens a chat in Instagram Direct, with a greeting and up to three tap-to-ask questions. They run on Instagram only, and Meta reviews each ad before it runs.

You do, through your own Facebook ad account, the same one your Click-to-WhatsApp ads use; the spend never passes through us. Every new ad is saved paused until an admin publishes it and confirms the daily budget.

Instagram connected, and your Facebook ad account connected on the Ads page, including the Facebook Page your Instagram account is linked to.

Yes, with the WhatsApp + Instagram ads add-on (₹499/month in India, excluding 18% GST, or $9/month outside India, on top of the Instagram add-on, cancel any time): one ad and one budget, and Meta opens the chat in whichever of the two apps it expects each person to reply from. Your WhatsApp number must be linked to the same Facebook Page as your Instagram account. It is saved paused until an admin publishes it and confirms the budget.