D2C brands
WhatsApp for D2C brands: orders, COD and carts
For direct-to-consumer brands, Fliok sends WhatsApp updates when an order is placed, paid, shipped or cancelled, asks cash-on-delivery buyers to confirm, reminds shoppers who left a Shopify checkout, lets customers browse your catalog and send a cart inside the chat, and keeps launch broadcasts within Meta’s marketing limits. Store messages, broadcasts and the AI agent are on Basic.
How it works
The workflow, step by step
Each piece is a Fliok feature you can switch on today, with the plan it needs.
- Basic+Order updates from your storeShopify and WooCommerce orders send the approved template you choose when an order is placed, paid, shipped or cancelled.Learn more
- Basic+COD confirmationCash-on-delivery buyers get a confirmation with Yes and No buttons. Replies are saved on the contact, and a “no” alerts your team before you ship.Learn more
- Basic+Abandoned checkout remindersOn Shopify, a reminder with the shopper’s own checkout link goes out 30 minutes to 4 hours after they leave, as you choose.Learn more
- Every planSell inside the chatSend one product, a list or the whole catalog from any chat; carts customers send arrive in the inbox as orders.Learn more
- Basic+Launch broadcasts that respect Meta’s limitsBroadcast to a tagged segment. Fliok skips people Meta has just capped for marketing and keeps 48 hours between two marketing templates to the same person.Learn more
- Basic+Product questions answered, photos readThe AI agent answers sizing, delivery and return questions from your brief, and reads the photos customers send.Learn more
Template drafts
Messages you could submit to Meta
Drafts, not pre-approved templates: adapt the wording to your business and submit them from the Templates page. The category decides what Meta charges.
- order_shippedUtility
Hi {{1}}, your order {{2}} for {{3}} is on its way. Reply here if you have any questions.
An update about the customer’s own order is utility.
- cod_confirmationUtility
Hi {{1}}, please confirm your cash-on-delivery order {{2}} for {{3}}.
It confirms an order the customer placed; add Yes and No quick-reply buttons.
- new_collectionMarketing
Hi {{1}}, our {{2}} collection is live. Reply SHOW to see it here on WhatsApp.
A product launch is marketing.
Sending products from the catalog needs a number on the Cloud API only; Meta does not allow product messages from a number shared with the WhatsApp Business App. Carts customers send from the app’s catalog still arrive as orders.
Abandoned checkout reminders work with Shopify only; WooCommerce gets order messages and COD confirmation.
Yes, on Basic and above. Shopify connects with a custom app token and webhooks, WooCommerce with a read-only REST key and a signed webhook. Both send order messages and COD confirmations; Shopify also sends abandoned checkout reminders.
Not inside WhatsApp itself. Carts arrive as orders, and you can send a Razorpay payment link from your own account while the customer’s 24-hour window is open.
Usually Meta’s limit on marketing messages per person (error 131049). Fliok holds back further marketing templates to that person for a day and keeps 48 hours between marketing templates to the same person, so fewer are wasted.
Try it on your own number
Start on the Free plan, no card, and upgrade when you need broadcasts, the CRM or the AI agent.
Free forever plan · Keep your WhatsApp app · GST invoice on every payment