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D2C brands

WhatsApp for D2C brands: orders, COD and carts

Order updates, COD confirmations, checkout reminders, carts in the chat and launch broadcasts within Meta’s limits. Store messages and the AI on Basic.

Template drafts

Messages you could submit to Meta

Drafts, not pre-approved: adapt and submit them. The category sets Meta’s charge.

  • order_shippedUtility

    Hi {{1}}, your order {{2}} for {{3}} is on its way. Reply here if you have any questions.

    An update about the customer’s own order is utility.

  • cod_confirmationUtility

    Hi {{1}}, please confirm your cash-on-delivery order {{2}} for {{3}}.

    It confirms an order the customer placed; add Yes and No quick-reply buttons.

  • new_collectionMarketing

    Hi {{1}}, our {{2}} collection is live. Reply SHOW to see it here on WhatsApp.

    A product launch is marketing.

Sending products needs an API-only number, not one shared with the Business App. Carts from the app’s catalog still arrive.

Checkout reminders are Shopify only; WooCommerce gets order messages and COD confirmation.

Got questions?

WhatsApp for D2C brands: questions

Anything else, ask us.

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