D2C brands
WhatsApp for D2C brands: orders, COD and carts
Order updates, COD confirmations, checkout reminders, carts in the chat and launch broadcasts within Meta’s limits. Store messages and the AI on Basic.
How it works
The workflow, step by step
Each piece is a Fliok feature, with the plan it needs.
- Basic+Order updates from your storePlaced, paid, shipped or cancelled sends your template, from Shopify or WooCommerce.Learn more
- Basic+COD confirmationYes/No buttons for COD buyers; a “no” alerts your team before you ship.Learn more
- Basic+Abandoned checkout remindersOn Shopify, their own checkout link, 30 minutes to 4 hours later.Learn more
- Every planSell inside the chatSend a product, a list or the catalog; carts arrive in the inbox as orders.Learn more
- Basic+Launch broadcasts that respect Meta’s limitsSkips people Meta just capped, and keeps 48 hours between marketing templates.Learn more
- Basic+Product questions answered, photos readSizing, delivery and returns from your brief, and it reads customers’ photos.Learn more
Template drafts
Messages you could submit to Meta
Drafts, not pre-approved: adapt and submit them. The category sets Meta’s charge.
- order_shippedUtility
Hi {{1}}, your order {{2}} for {{3}} is on its way. Reply here if you have any questions.
An update about the customer’s own order is utility.
- cod_confirmationUtility
Hi {{1}}, please confirm your cash-on-delivery order {{2}} for {{3}}.
It confirms an order the customer placed; add Yes and No quick-reply buttons.
- new_collectionMarketing
Hi {{1}}, our {{2}} collection is live. Reply SHOW to see it here on WhatsApp.
A product launch is marketing.
Sending products needs an API-only number, not one shared with the Business App. Carts from the app’s catalog still arrive.
Checkout reminders are Shopify only; WooCommerce gets order messages and COD confirmation.
Does it work with Shopify and WooCommerce?
Yes, on Basic and above. Both send order messages and COD confirmations; Shopify also sends abandoned checkout reminders.
Can customers pay inside WhatsApp?
Yes, on Basic and above, where Meta offers it: a WhatsApp Pay request is paid in the chat, into your own Razorpay or PayU account. A Razorpay payment link works too.
Why do some of my marketing messages fail?
Usually Meta’s per-person marketing limit (error 131049). Fliok holds that person back for a day and keeps 48 hours between marketing templates, so fewer are wasted.
Keep exploring
Related
- Shopify integrationOrder messages, COD confirmation and cart reminders.Read more
- Product catalogSend products and receive carts as orders.Read more
- Error 131049Why some marketing messages are never delivered.Read more
- WhatsApp for real estateFrom portal lead to site visit.Read more
- WhatsApp for coaching institutesFrom enquiry to admission.Read more
- WhatsApp for clinicsAppointments without the phone queue.Read more
- WhatsApp for traders and distributorsFrom enquiry to payment.Read more
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