Templates and broadcasts
When do I need a template?
To start a conversation, or to message someone whose 24-hour customer service window has closed. Inside that window you can send free-form replies without a template (Meta charges them per message at its utility rate since 1 October 2026). Templates are created in Fliok, submitted to Meta, and the approval result is synced back.
Templates and broadcasts
More answers on this
- Why was my message not delivered?The analytics page groups failures by the reason Meta returned. The common ones: the 24-hour window had closed (send a template instead), a template…Read more
- How many people can I message?Your plan sets how many messages Fliok sends for you a month: 100 on Free, 10,000 on Basic, 100,000 on Pro and no limit on Enterprise.Read more
- What is the difference between marketing and utility messages?Marketing templates promote something; utility templates update a customer about something they already did, such as an order or a booking.Read more
- Are there ready-made templates I can start from?Yes. The template library in your dashboard has 42 ready-made templates written to Meta’s rules, including Indian festivals, orders, bookings, reminders…Read more
- Can I see what is scheduled to go out?Yes. The broadcasts page has a month calendar of every scheduled and sent broadcast.Read more
Still need help?
Email hello@fliok.com or use the contact form. We reply within one business day, Monday to Saturday, 9 AM to 7 PM IST.