Templates and broadcasts
Why was my message not delivered?
The analytics page groups failures by the reason Meta returned. The common ones: the 24-hour window had closed (send a template instead), a template variable was blank (131008), a template with a media header was sent without the media (132012), the recipient had reached Meta’s limit on marketing messages (131049), or the number is not on WhatsApp.
Last reviewed
Error codes
The error codes behind this
- Error 131049Marketing message not delivered (frequency limit)Read more
- Error 131008Required parameter is missingRead more
- Error 132012Template parameter format mismatchRead more
- Error 132000Template variable count mismatchRead more
- Error 132005Template text too longRead more
- Error 131042Payment method problemRead more
- Error 131050Recipient stopped your marketing messagesRead more
- Error 131021Sender and recipient are the same numberRead more
- Error 135000Unknown error in the requestRead more
Templates and broadcasts
More answers on this
- When do I need a template?To start a conversation, or to message someone whose 24-hour customer service window has closed.Read more
- Why does Meta lock or ban a WhatsApp number, and how does Fliok help me avoid it?Meta restricts a WhatsApp account when it breaks Meta’s rules, most often by messaging people who never agreed to hear from the business.Read more
- How many people can I message?Your plan sets how many messages Fliok sends for you a month: 100 on Free, 10,000 on Basic, 100,000 on Pro and no limit on Enterprise.Read more
- How do I keep my WhatsApp number healthy?Number health, in the menu, shows whether each of your numbers can send, what Meta says about it, and what to do about it, most urgent first.Read more
- What is the difference between marketing and utility messages?Marketing templates promote something; utility templates update a customer about something they already did, such as an order or a booking.Read more
- Are there ready-made templates I can start from?Yes. The template library in your dashboard has 43 ready-made templates written to Meta’s rules, including Indian festivals, orders, bookings, reminders…Read more
- Can I see what is scheduled to go out?Yes. The broadcasts page has a month calendar of every scheduled and sent broadcast.Read more
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