Read your messaging analytics

In this video, you'll read your messaging analytics. Open Analytics, and pick a period, like 30 days. Messages sent is what you handed to WhatsApp. Delivered shows how many arrived. Reply rate shows how many customers wrote back after a template you sent. This chart shows the messages Meta delivered each day, by its pricing category, and what they cost. Template performance shows how many people read each template. And Failure breakdown tells you why some messages didn't arrive. For more short guides, look for the Watch how button at the top of the page.