Keep an eye on competitors
Follow other accounts in your field and see what their posts are doing.
Transcript
In this video, you'll watch other Instagram accounts and compare them with yours. Type the username of a business or creator account, and click Add. Add a second one the same way. Personal and private accounts can't be read. Each account shows its followers and the likes its posts get, with your own account in the same table. Further down are their top posts. The tabs above show the hashtags they use, and when they post. For more short guides, look for the Watch how button at the top of the page.