WhatsApp error 130472
Error 130472: Not sent: part of Meta’s marketing experiment
Error 130472 means Meta deliberately did not deliver a marketing message because the recipient is in a group Meta holds back from marketing messages as part of an experiment. It is not a fault in your message, and there is nothing to fix on your side.
- Meta’s description
- “Message was not sent as part of an experiment.” Meta’s error codes, 4 October 2026
- Charged by Meta?
- No. Meta charges only for delivered messages, and this one was not delivered.
- Shown in Fliok analytics as
- “Meta delivery experiment”
Common causes
- The recipient is in a group Meta excludes from marketing messages while it measures their effect.
How to fix it
- Nothing to fix. Do not retry the same message.
- Keep it out of your delivery-rate maths: these recipients were never meant to receive it.
What Fliok does about it
- The failure shows as “Meta delivery experiment” in the analytics failure breakdown, separate from real problems.
- It does not set off an alert for each message.
Meta sets and changes these codes. If anything here disagrees with Meta’s current reference, Meta is right.
Meta documents its marketing message experiment and how it works; see its error code reference and experiment documentation. Fliok cannot change who Meta includes.
Let Fliok catch it before Meta does
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